Latest Articles in Marketing
Goibibo launches ‘Price Lock’ to make travel more flexible
The service enables customers to ‘Lock’ flight fare for a minimum fee and book later at the same price.
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Innovation: Key to Acing Communication
The best strategists in corporate communications and marketing have been pushed to their limits in terms of patience and creativity to tide through the pandemic. As they try to hold, retain, and grow their ‘brand value’ for their respective hotel chains, at a virtual panel discussion by BW HOTELIER, we discover their mantra.
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Engage with stakeholders with empathy and transparency: Rakhee Lalvani
At the recent BW HOTELIER’s 10th Breaking The Pandemic WebBlast: ‘Acing Communications in the New Normal’, Rakhee Lalvani, Vice President - Public Relations & Corporate Communications, IHCL (Taj Hotels) shared how the company has been reacting to various business challenges during the pandemic.
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Technology will be the defining factor: Khushnooma Kapadia
In the latest BW HOTELIER WebBlast, Khushnooma Kapadia, Area Director - Marketing (South Asia), Marriott International shared the major lessons that her company has realized during the pandemic and the changing trends in the hospitality sector.
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‘Balance is key’ to face pandemic challenges: Rajyasree Sen
At a recent BW HOTELIER WebBlast: ‘Acing Communications in the New Normal’, Rajyasree Sen shared how she and her company has been dealing with the pandemic challenges and what lies ahead for the industry.
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Digital is the way to connect: Amisha Gutgutia
In the recently held BW HOTELIER’s 10th WebBlast: ‘Acing Communications in the New Normal’, Amisha Gutgutia discussed the importance of innovation and clear communication in tackling the pandemic challenges.
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'What looks good sells faster, so social media is here to stay'
Simmi Sood believes creativity on social platforms will keep customers loyal to one's Brand...
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BW HOTELIER brings you ‘Acing Communications in the New Normal’ the 10th weBBlast in the ‘BREAKING THE PANDEMIC’ series
As we hit 10, we continue with knowledge sharing weBBlasts, at a time when the industry needs to be motivated more than ever before. Partake the latest trends on communication on Tuesday, July 21 from 4:30 PM to 6:00 PM (IST).
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Beyond Luxurious Hospitality
Michael Hobson, CMO, Mandarin Oriental Hotel Group tells us about the group's vision: To be recognised as the world's best
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Scope in MICE and Wedding Market of India: AccorHotels Showcase 2018
The event saw representation from the marquee hotels namely Raffles Dubai and Saudi Arabia, RIXOS Turkey, Fairmont Ajman, SO Sofitel Bangkok Singapore, Novotel Amsterdam City and Novotel Amsterdam Schiphol Airport, Pullman Paris Eiffel Tower, Swissôtel The Bosphorus Istanbul, Fairmont Dubai and more. Marking the AccorHotels Showcase 2018 to success, 14 hotels from UAE participated.
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