Latest Articles in Marketing

Essential Characteristics of a Successful PR Professional

The end goal of public relations is to put a business or an organisation on the right path to success. While getting lost in the social realm of PR is easy, it’s essential not to overlook the role you play in the company’s profitability.

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Hyatt Hosts the Fourth Edition of Hyatt Culinary Challenge

Hyatt Culinary Challenge was conceptualized as a unique event that will bring together individuals from the corporate realm on a common platform where they could showcase their culinary expertise and passion for food in an interactive culinary event.

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How to Increase International Guests in Non-metro Hotels

Metro cities typically attract foreign tourists for business and medical tourism while the non-metro cities, far greater in number than metro cities, attract mostly leisure tourists and a relatively smaller number for business travellers, especially in the emerging Tier-2 and Tier-3 cities.

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Ginger Hotels Launches in Lucknow, The First Hotel In The Heart of Uttar Pradesh

Ginger Hotels, the dominant budget hotel chain from the house of TATA’s continues its growth in new markets with the opening of Ginger Hotel, Lucknow; its first hotel in the capital of Uttar Pradesh.

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IHG Opens its first Holiday Inn hotel in Qatar

InterContinental Hotels Group, one of the world’s leading hotel companies, announced the opening of Holiday Inn Doha - The Business Park in partnership with the Trans Orient Group. The opening marks the brand’s debut in the country and will be the 24th Holiday Inn in the Middle East region.

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Oman Tourism launches global advertising campaign

Oman Tourism announced the launch of its global advertising campaign for the upcoming season which will go live on television and other digital platforms. The campaign captures the essence of Oman at different levels and highlights diverse aspects of the destination.

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Meeting the Challenges of Hospitality PR

BW Hotelier spoke to some of the NCR's leading young hotel PR professionals to discover what they thought was the most challenging aspect of their jobs. Most seem to be trying to get a grip of the animal called Social Media.

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ICPB Announces 10th Conventions India Conclave in Hyderabad

The theme of the event is “Expanding The Boundaries – Mission Possible”, the focus area during the Conclave will be on all segments of MICE Industry - the Incentive, Exhibition and the Corporate Meetings, creating an opportunity for the members to look for new avenue of business development.

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11th Edition of The Park's New Festival Begins from September 1

The festival held in six cities across India will continue till September 21 and feature performances by contemporary artists.

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TRAC Appointed to Represent Maldives in India

India performed incredibly well for destination Maldives in the year 2016. Visitor’s arrivals from India to Maldives registered an overall growth of 27.9% over 2015 with total arrivals of 66,955 travellers. India is an important source market for Maldives as it shares a close relation with India and has distinct offerings for the Indian travellers.

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