Latest Articles in Marketing

Preferred Hotels & Resorts Launches Mobile App and Members-Only Rates

The app, built in collaboration with American Express, allows members to search and book stays, access exclusive offers such as member rates and the iPrefer Last-Minute Escapes, update their profiles, view past/upcoming stay history and related points earnings and immediately access and redeem Reward Certificates.

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How Hotels Are Turning Customer Data into Dollars

Don’t let your valuable data gather dust! Find out how hospitality companies are monetizing their own data to better serve their customers — and improve their business.

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Cognitive Marketing, AI & the Future of Advertising

The idea of the big ad campaign and its hold on the consciousness of the consumer has given way to more nuanced approaches. These have more to do with understanding cognitive intelligence and delivering solutions using artificial intelligence than broad brand concepts.

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ANDAZ Delhi Launches Book to 'Fall in Love with Delhi'

The book illustrates Andaz Delhi’s commitment to create an inspiring experience through a kaleidoscope of local culture, according to a company release.

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Driving On the Front Foot

Arif Patel, VP of Sales, Marketing, Distribution & Loyalty for AccorHotels takes his experiences in cricket and applies them to his sales strategies.

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AccorHotels & Qatar Airways Announce Partnership for Loyalty Program Benefits

AccorHotels, and Qatar Airways, have joined forces to offer members of their respective loyalty programmes Le Club AccorHotels and Qatar Airways Privilege Club, an even more generous travel experience.

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JC Residency Hotels in Kodaikanal and Madurai Join RCI Network

This affiliation will enable us to provide an experience of holistic wellness to our members amidst the tranquil hills of the south and help them discover the charm of the temple city, says Pali Badwal, Managing Director, RCI India.

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'Tis The Season

Here's a list of favourites for the festive season this year. Each outlet might have planned unique themes by one thing remains the same among all the choices. All they want for Christmas is YOU. So Frosty the snowman and Rudolf the reindeer have already made their decision.

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Don’t Let Bad Reviews Ruin Your Business

One negative customer tweet gets shared in fraction of seconds. One bad review on the website can be taken more seriously than hundred other good reviews. If online marketing is the need of the hour, Online Reputation Management (ORM) is a necessity to survive.

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Taj Mahal, New Delhi at IPA National Polo Championship 2016

The hotel celebrated the final game of the IPA National Polo Championship at the Jaipur Polo Ground, the city’s famed venue for the game.The Hotel set up an exclusive lounge at the venue. Patrons indulged in exquisite delicacies crafted by the Hotel’s team of culinary experts at the Taj Mahal Lounge.

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