Latest Articles in Marketing

How to Tackle Bad Reviews

TripAdvisor’s Country Manager for India, Nikhil Ganju takes us through what hoteliers should think about when looking at reviews on their property and tips on how to maintain a positive reputation online.

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How to Work Smarter in the Hospitality Business

Any business that has customers is in the people-business, especially hospitality. In the hospitality sector, where sensitivity to customer reviews is extremely high, all departments are constantly over-worked. This is also because, hospitality is susceptible to immediate and, sometimes, harsh feedback.

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Preferred Hotels Signs Strategic Partnership with Chedi Mumbai

The addition of The Chedi Mumbai brings the Preferred brand portfolio in India to 30 hotels during its 15th year of operation in the country.

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Initiative by The Imperial to ‘Reconnect with Nature’

The program which featured nutrition consultant Sangeeta Khanna and Khetify, an urban farming initiative stressed on the need to grow your own food and be able to ensure what one eats is as chemical free as possible.

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Grand Mercure Mysuru Completes One Year

The hotel held a week of festivities which incorporated the principles of Planet 21, a sustainable development program by AccorHotels. It organized a Health Camp in association with Narayana Vidyalaya Hospital and Annapurna Eye Hospital. They also announced special anniversary packages.

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Internationally Indian

The wedding market is a recession proof industry. It's a business that keeps growing with people trying to upstage every wedding prior to theirs. Destination weddings therefore have become hugely popular as a different destination offers that added edge required to make for a memorable wedding.

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Preferred Hotels & Resorts Launches Mobile App and Members-Only Rates

The app, built in collaboration with American Express, allows members to search and book stays, access exclusive offers such as member rates and the iPrefer Last-Minute Escapes, update their profiles, view past/upcoming stay history and related points earnings and immediately access and redeem Reward Certificates.

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How Hotels Are Turning Customer Data into Dollars

Don’t let your valuable data gather dust! Find out how hospitality companies are monetizing their own data to better serve their customers — and improve their business.

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Cognitive Marketing, AI & the Future of Advertising

The idea of the big ad campaign and its hold on the consciousness of the consumer has given way to more nuanced approaches. These have more to do with understanding cognitive intelligence and delivering solutions using artificial intelligence than broad brand concepts.

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ANDAZ Delhi Launches Book to 'Fall in Love with Delhi'

The book illustrates Andaz Delhi’s commitment to create an inspiring experience through a kaleidoscope of local culture, according to a company release.

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