Opinion & Analysis
8 Digital Marketing Trends to Watch for in 2017
Developments in technology over recent years means you have plenty of tools at your disposal if you want to develop a strong and meaningful marketing strategy over the coming 12 months.
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Start the Year With Sweet Talk
Online pattiserie SugarPlay.in, chef Amit Mehta's debut venture, with a workshop tucked away in an undisclosed area--and the sinful indulgences of Chef Neha Lakhani at La Folie are two great reccos to make this first month all the more sweeter.
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'Tis The Season
Here's a list of favourites for the festive season this year. Each outlet might have planned unique themes by one thing remains the same among all the choices. All they want for Christmas is YOU. So Frosty the snowman and Rudolf the reindeer have already made their decision.
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Don’t Let Bad Reviews Ruin Your Business
One negative customer tweet gets shared in fraction of seconds. One bad review on the website can be taken more seriously than hundred other good reviews. If online marketing is the need of the hour, Online Reputation Management (ORM) is a necessity to survive.
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Airports, Passengers & the Future Use of Technology
There are a host of opportunities available through new tech that can boost engagement between customers and providers and the future will see this being used to ever greater degrees for the benefit of both parties.
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Rising Opportunities in India’s Hospitality Industry
The Indian hospitality industry has experienced prominent growth in recent years due to various factors, including the rising purchasing power of domestic travellers, an increase in commercial development and foreign tourist arrivals, a growing airline industry and government-led initiatives aiming
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Check In to a Slice of Paradise
Island life though exquisite is also quite isolated. And requires you to staying away from your family for extended periods. A tough task for most, Allywn succeeds because the staff at Shangri-La are now family. So whether playing football with them or celebrating Halloween, each day provides innume
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Fast Food: A Remarkable Achievement
You may be a health fanatic and prefer your food free range or organically produced, but the sheer audacity and scope of what we have achieved in the last few centuries should make the mind boggle.
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Thinking Outside the Box
Columnist Nikhila Palat on how the difference between event space, restaurant and kitchen is blurring with new spaces opening in Mumbai and how attendees of the IGX 2016 event keep their appetites full with gaming and interesting food.
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QSR Industry Embraces Technology to Become Wholesome & Qualitative
An increasing number of international QSRs have made a foray into India setting the pace for an incremental growth in this industry. This has also indicated the significance of brand presentation and its impact on consumers.
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