Rini Dutta

Rini Dutta is the co-founder and principal at Centric Brand Advisors established to help firms grow faster than their competitors. Led by industry experts, the firm offers high quality advice based on decades of CXO level experience and sectoral knowledge.

Latest Articles By Rini Dutta

Location. Location. Location.


One of the most commonly mentioned anecdotes regarding Quick Service Restaurants is that almost 50% close within the first year of operations. This factoid has not been proven, but people who work in the sector know that location is one of the key factors that impacts success.

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