ibis Launches New Experience with 'ibism' in India

A new identity change, ibism represents a cultural movement that does not judge or exclude and is designed for everyone, including families, friends, seniors, small businesses, couples travelling for leisure or partners on business.

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IBIS HOTELS launched a new approach to hospitality –ibism, inspired by the changing demands of travellers for unique and personalised experiences.

 A new identity change, ibism represents a cultural movement that does not judge or exclude and is designed for everyone, including families, friends, seniors, small businesses, couples travelling for leisure or partners on business. Placing people at the heart of everything, it is all about you – making guests feel welcomed, heart-warmed, incredible and like they belong. Taking the ibis brand further, ‘ism’ epitomises a personalised approach whether it’s being trendy, fun, young, distinguished, quirky or anything that makes you feel alive and at home.

From the marketing collaterals to significant changes in the hotels themselves, ibism is present every step of the way, including:

  • Quirky and personalised communications across various touch points at the hotel, from signage at the front desk, security check-in, elevators, restaurants, bars and stationery in the rooms
  • A change in uniform for employees – characteristically trendy, comfortable, casually chic uniforms with printed doodles that reflect AccorHotels’ ‘Born in France, Made in Indian philosophy
  • Filled with zest and flavouring – dining experiences at ibis hotels will also have a new and unique palate of tang with Spice It, the multi-cuisine restaurant   
  • Embodying the ibism attitude towards guests that is extra attentive, extra positive, and taking extra initiatives

Announcing the launch, Arif Patel, Vice President Sales, Marketing, Distribution & Loyalty, AccorHotels India, said “ibism is our promise to be current and significant for our guests. ibism is a brand attitude that is all-inclusive. Completely in sync with the Heartist journey by AccorHotels, the cultural change is the next step to provide spontaneous, real, alive and happy experiences to our guests as we celebrate ten successful years of the ibis journey in India. ibism is also a commitment to our young team, enabling their growth and incorporating the excitement they feel when they become part of our guests’ journeys every day”.


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