Vivaah at Novotel collaborates with Indian matchmaker Sima Taparia

In an exclusive evening organised for Accor's 'ALL' members by Sima Taparia, the Indian Matchmaker in collaboration with Kerrie Hannaford, Vice President Commercial, Accor India & South Asia at Pullman New Delhi discussed the modern art of matchmaking, virtual weddings in the context of India and more.

Sima Taparia, the Indian Matchmaker recently collaborates with Kerrie Hannaford, Vice President Commercial, Accor India & South Asia at Pullman New Delhi, Aerocity to host a series of exclusive evenings in collaboration with Vivaah at Novotel to discuss how the millennial audience is meeting, dating and making the decision to get married today.

Taparia said “I come across all kinds of people  in my profession, as a matchmaker and having the ability to understand each individual need. Trying to come up with solutions that cater to most or the most important requirements is my biggest strength. We have to take the family, the children, grandparents, aunts and uncles into consideration when matching two families together. The past few months have been virtual conversations, discussions between families me and as well as the boy and the girl and we have all adapted to it and made it work.”

Hannaford commented, “Sima Aunty from Mumbai has become a household name and we are very excited to have her join us and speak to our loyal members and guests about her experience of matchmaking. Having spoken to thousands of millennials, their parents and their families, Sima is in a unique position and understands the dynamics of marriages across the world. Our ‘Vivaah at Novotel’ offering fits in perfectly with today’s requirement for a hybrid wedding and this creative collaboration is a perfect fit for each other.”

The new normal has witnessed a complete transition towards contact less food services and micro wedding ceremonies, keeping in mind the present norms of socially distanced gatherings. Keeping up with the need today, ‘Vivaah at Novotel’ has been developed to cater to the modern-day concept focused on virtual weddings. With ‘Vivaah at Novotel,’ the couple’s dear ones are brought closer to them on their wedding day through a web telecast of the wedding to their relatives and friends present in different cities. The extended family gets a chance to share every moment of the wedding with their loved ones in real time - the joy of togetherness, the singing and dancing during the baraat, several rituals, multiple ceremonies, even from miles apart. Two very interesting additions to this concept are ‘Dawaat by Novotel’ and ‘Shagun by Novotel’ for food and gift hampers respectively, which are the two integral parts of any Indian wedding.


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Kerrie Sima Taparia Accor India and South Asia

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