Veeba Foods Forays into Child Nutrition Segment

Innovated by Veeba Foods’ founder, Viraj Bahl and a team of Veeba research scientists, V-Nourish has over 40 Nutri-Boosters including high protein, micronutrients, prebiotics and probiotics to support growth and development of children.

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VEEBA FOODS has forayed into child nutrition segment with its new brand, V-Nourish, a scientifically designed wholesome nutritional supplement for kids above five years. Launched in four variants - Choco-Cookie flavour, Strawberry flavour, Badam flavour and Kesar Pista flavour, V-Nourish is available in modern trade and general trade stores across top 100 cities in the country.

Innovated by Veeba Foods’ founder, Viraj Bahl and a team of Veeba research scientists, V-Nourish has over 40 Nutri-Boosters including high protein, micronutrients, prebiotics and probiotics to support growth and development of children. V-Nourish promises a unique product experience with the presence of real fruit chunks and nuts with every sip and is free of any artificial flavours, synthetic colours and added preservatives.

“The journey of V-Nourish started with my desire to give the best-in-class nutrition to my children. While we parents are always concerned about our child’s nutrition, they are driven by taste. After 3 years of research & development, we are proud to announce V-Nourish, which perhaps has the highest nutrition in the category. As a parent myself and a responsible food researcher & developer, I can assure you making your child finish the glass of milk will no longer be an everyday struggle” Said, Viraj Bahl, Founder & MD of Veeba and V-Nourish.

The kids’ health beverage market is estimated to be around 7000 crores out of which premium nutrition is growing at 12 per cent year on year.

V-Nourish is being manufactured in a new integrated facility in Keshwana, Rajasthan and is spread over 200000 square feet of manufacturing space. The plant currently has around 300 workers engaged in production.


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