Trident Group Providing Comfort after Check-in

Rajneesh Bhatia, CEO, India Marketing of Trident Group, one of the largest suppliers of bath linen to hospitality in India speaks about his company's vision of high quality.

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BED LINEN and terry towel are not just limited to personal and house hold usage. It also holds a heavy demand in hospitality industry. Trident Group  known for innovations in weaving and product design, are one of the largest suppliers of bath linen to hospitality brands like Taj Hotels, Oberoi Hotels, Hyatt Regency, ITC Hotels, Intercontinental Hotels, Sheraton Hotels, Lemon Tree Hotels, Radisson Hotels, The Lalit, Le Meridian and Sarovar Hotels.

Rajneesh Bhatia, Chief Executive Officer, India Marketing, Trident Group said, “the Indian hotel industry has a standard thread count between 200 TC to 400 TC for bed linen and Trident offers various constructions in both King and Queen size bed linen, specifically in this thread count range. We have invested in world-class technology to create our products and have developed 100% authentic ‘compact yarn’ sheet range with our infrastructure.”

According to Bhatia, the USP of Trident lies in the use Orgatex-based management which maintains similar construction and hence quality, in every manufacturing lot. Adding it to more Bhatia said, “our Duvet cover collection has exclusive bed linen designs catering to our hospitality clientele. In bath linen too, every hotel guest can enjoy the comfort offered by our light weight – high absorbency towels and bath robes.”

Trident has adopted more than 200 villages of Punjab covering about 71,000 acres of land and 12,500 farmers for enhancing the productivity and quality of cotton. Trident’s programmes for employees and community include- Asmita for women, Taksashila learning programme, Swabhimaan ki Muskaan focused on- women empowerment, education and health respectively.

“With the hospitality industry in India growing at a considerable rate, there is high potential to invest in the segment and extend our market share. Trident already has an extensive footprint and brand presence in the hospitality. Our aim is to make all guests experience the comfort and quality of our international-standard bed and bath range. We plan to capture at least 25% hotel rooms in the country with our premium linen range.” Bhatia said while explaining the marketing strategy.

Trident’s immediate business plan includes reversing the uptake ratio of bath and bed linen from current 70:30 to 40:60. The company is also planning to Increase the market share for bed linen from current 3% to 10% in India by 2018. Shortly, Trident will launch new products in kids and infants segment.


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