Thomas Cook India opens Gold Circle Partner Outlet in Varanasi
With this, Thomas Cook India expands its footprint in Uttar Pradesh to seven outlets.
Thomas Cook (India) Limited expands its footprint in Uttar Pradesh with the launch of a new Gold Circle Partner franchise outlet in Varanasi. This expansion augments Thomas Cook India’s distribution and reach in Uttar Pradesh to seven consumer access centres: one owned branch and six Gold Circle Partner (franchise) outlets - across Lucknow, Kanpur, Meerut, Ghaziabad, Prayagraj and Varanasi.
To build consumer confidence in travel, the outlet will offer Thomas Cook India’s Assured Safe Travel Program in partnership with Apollo Clinics and seamless COVID-negative certification services with doorstep delivery. Of additional advantage, especially during the COVID era, are Thomas Cook India’s Doctor on Call 24x7and Safe Holiday Helpline services.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “With the opening of our Gold Circle Partner outlet at RathYatra Chauraha, we are delighted to offer our customers in Varanasi our attractive range of holidays - right at their doorstep. Varanasi offers us strong growth potential and we have carefully selected the location of a key commercial centre to access a diversity of consumer segments.”
Gold Circle Partner Nikunj Gaur is a travel and tourism veteran and his expertise in the industry along with his extensive network will assist Thomas Cook India to further strengthen its presence in this growing market.
Customer Trends: Customers from Uttar Pradesh are displaying strong interest in both domestic favourites like Andamans, North East, Kerala, Gujarat, Rajasthan, Uttarakhand, Goa, Himachal Pradesh, Kashmir and international destinations of Maldives, Dubai and the recently reopened Russia, Seychelles, Nepal, Egypt and Turkey. The demand is across segments such as families/extended families, business professionals, ad hoc groups of friends, etc. An interesting trend is the growing preference for multiple short breaks among customers from Varanasi with a preference for cooler climates and hilly destinations such as Mussoorie, Shimla, Nainital, etc.
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