The Fern Hotels & Resorts looking to partner with standalone hotels
The hotel has introduced Staygiene, an updated operational standards, where health and hospitality come together for heightened guest safety. These guidelines are being followed across all hotels.
The Fern Hotels & Resorts, an environmentally sensitive hotel chain, is looking to partner with standalone hotels and enter into management contracts.
Explaining the benefits of associating with the company, Param Kannampilly, the Chairman & Managing Director, The Fern Hotels & Resorts said, “We have a robust sales and marketing network with a pan-India presence, so the association will help individual hotels grow their corporate, MICE and leisure business in these uncertain times. We can look into the possibility of tie-ups under our Fern, Zinc and Beacon brands depending upon the property."
The hotel has introduced Staygiene, updated operational standards, where health and hospitality come together for heightened guest safety. These guidelines are being followed across all hotels.
Kannampilly further pointed out, "We are able to introduce this as we are a big group of almost 80 hotels, with all the necessary infrastructure. However it is not always possible for a small individual hotel to follow such guidelines."
"We already have a corporate team in place which is providing the training and support to our own properties. Standalone hotels that enter into a management contract with us, will also benefit from our teams visiting them and providing the necessary support and assistance", he added.
"The current pandemic has created a serious situation and the entire hospitality industry is facing an unprecedented crisis, however, brands are still in a better position," Kannampilly expressed adding, "standalone hotels will find it extremely challenging in the existing scenario and one way ahead is to align their hotels with a reputable and flexible brand having a proven track record."
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