According to the report release by Brand Finance, Taj secures a BSI (Brand Strength Index) score of 89.3 out of 100 and a corresponding elite AAA brand strength rating based on factors such as customer familiarity, employee satisfaction, corporate reputation and customer service.

Taj emerges the strongest hotel brand in the world in ‘Hotels 50 2021’ report released by Brand Finance. This report recognises the most valuable and strongest hotel brands across the globe.

Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day. We will continue our endeavor to elevate the world class experiences of luxury hospitality and deliver the magic of Tajness to all our stakeholders.” 

David Haigh, CEO, Brand Finance said, “We are excited to announce Taj as the Strongest Hotel Brand in the World. A brand with a century old legacy and a custodian of the revered Indian hospitality has stood resilient in spite of the challenges posed by the ongoing pandemic. Global travelers have relied upon and tested brands in different ways and Taj has emerged on top.”

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction, corporate reputation and customer service.

The Hotel 50 2021 report also highlighted the company’s successful implementation of its R.E.S.E.T 2020 strategy, which provided a transformative framework, helping the Taj brand surmount pandemic related challenges.