Sterling D&E Impressions is a collaborative co-creation by Sterling and “National Institute of Fashion Technology” (NIFT) Chennai

STERLING HOLIDAYS Resorts Limited, India’s leading experiential holiday brand, launched Sterling Discoveries & Experiences Impressions (D&E Impressions) at Sterling Fern Hill, Ooty.

The Indian consumer, especially the Millennial are increasingly looking for experiential travel, with immersive and authentic experiences at a particular destination during the holiday, rather than opting for a conventional stay at a hotel. In line with this rapidly growing trend, over the last 2 years, Sterling has been delivering Sterling Discoveries & Experiences (Sterling D&E) a customer-obsessed approach to provide the customer with memorable and unique experiences on each holiday, both within the resort and in the destination. These Discoveries & Experiences highlight the local arts, culture, heritage, cuisine, flora and fauna, making every holiday memorable.

Sterling D&E Impressions is a collaborative co-creation by Sterling and “National Institute of Fashion Technology” (NIFT) Chennai. Using local artisans and sculptors and inspired by the tribes and the quintessential flora and fauna of Ooty, these installations have been recreated with intricate detail.

On the launch of the D&E Impressions, Ramesh Ramanathan, CMD, Sterling Holidays said, “Sterling has consistently focused on delivering “Discoveries & Experiences” to our valued guests. This highlights the local culture, cuisine, flora, fauna and folklore of the destination. Through these, guests get an authentic feel of the destination as part of their holiday and take everlasting memories back home. D&E Impressions will help us to establish our brand promise of ‘Holiday Differently ’, thus creating a differentiated position and image in the industry through our unique hospitality offerings. Our D&E Impressions initiative is a first-of-its-kind in India and very soon, we will have an array of such local experiences created and curated across our other properties too. ”