Sterling Holiday to Add 1000 Rooms by March 2020

"We will add between 800 to 1,000 rooms by the end of the fiscal year 2020 primarily through management contract model," Sterling Holiday Resorts MD Ramesh Ramanathan told PTI.

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STERLING HOLIDAY Resorts is looking at adding about a 1,000 rooms to its inventory across the country by the end of next financial year, a top company official has said. The hospitality company currently has around 2,400 rooms across 33 resorts.

"We will add between 800 to 1,000 rooms by the end of the fiscal year 2020 primarily through management contract model," Sterling Holiday Resorts MD Ramesh Ramanathan told PTI.

These rooms will be in up to 16 resorts across India, he added. The company will follow an asset-light model and "we are actively looking for partners across the country in holiday locations", Ramanathan said.

When asked about the investments the company will be making for the expansion, he said as the company will be following mainly the management contract model, there will be hardly any investment by the company in properties.

"Our investments will be mainly on technology and digitalisation," he added. On the locations the company is looking at for expansion, Ramanathan said: "We are looking at destinations such as Varanasi, Jaipur, Udaipur, Jodhpur, Somnath, Gir, Dwarka, Diu, Srinagar, Bandhavgarh, Chilka, Shillong, Coorg, Kalimpong and Port Blair among others."

Founded in 1986, Sterling Holiday Resorts has a network of 33 resorts in destinations such as Agra, Daman, Darjeeling, Dharamshala, Gangtok, Goa, Kanha, Kodaikanal, Kufri, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Puri and Shirdi.

(Source: PTI)


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