Sodexo Partners with Zone Startups to Strengthen Food Offers for Clients in India

The initiative is an effort to extend Sodexo’s Open Innovation Program that has been successful in the home country and is now focusing on Asia Pacific – India & China to explore market-leading innovations.

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FRENCH FOOD Services major, Sodexo, announced a strategic initiative to work with Indian Startups and closely connect with the local digital & innovation ecosystem to further strengthen food offers for their clients and consumers. This open innovation program is in partnership with Zone Startups, a global brand of tech accelerators.

The initiative is an effort to extend Sodexo’s Open Innovation Program that has been successful in the home country and is now focusing on Asia Pacific – India & China to explore market-leading innovations.

Speaking about consumer significance in food services, Rishi Gour, Country President, Sodexo On-Site Services India said, “The urban food market continues to offer tremendous growth potential for Sodexo India and is at an inflection point with rapid digitalisation, evolving consumers and the entry of new players. By associating with innovative startups, we aim to transform not only the perception of workplace cafeterias but also the way we operate and serve consumers. With startups offering innovative technologies and business models, we look forward to creating new services together and generate a differentiated experience for our consumer. It will allow us to reach consumers in a way we did not do before, create better connections and deliver better customer-centric services and experiences.”

According to a statement by the company, Sodexo and Zone Startups will collaborate to identify, assess, test and validate the most relevant startups to coach and run pilots within a Sodexo context. The one-year program aims to bring new food experiences to Sodexo’s corporate clients and consumers. Overall, the partnership will help Sodexo India to closely work with local digital and innovative players in sourcing and accelerating new technologies and business models for Sodexo business offers.

"We are pleased to partner with Sodexo to co-create this first-of-its-kind open-innovation program in the enterprise food experience space. This program opens up collaborative avenues for startups working in emerging food services. Sodexo's global domain expertise and large consumer base is a strong ally for selected startups to attain scale at speed”, concluded Ajay Ramasubramaniam, Director India, Zone Startups India


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