Sammy Yahia Appointed as the New Director of Tourism for Israel in India

The new Director brings great expertise and know-how to the role with an extensive and holistic experience in tourism marketing, strategic government relations and investment facilitation.

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ISRAEL MINISTRY of Tourism announced Sammy Yahia as the new Director of Tourism for India & Philippines markets effective 3rd June 2019. He will be responsible to lead the tourism board’s initiatives in India while overseeing the development of policies and strategies to strengthen Israel’s reputation as a world-class tourism and travel destination.

A champion marketer by profession, prior to his appointment to India, Sammy was the Director of Marketing &Communications for Israel Ministry of Tourism from 2012 to May 2019. During his tenure there, he was awarded ‘Employee of the Year - Civil Service Commission’ and a certificate of appreciation from the Minister of Tourism and the Director General for his valuable contributions.

With an MBA in Marketing and Communication from the University of Derby, Sammy Yahia also completed his BA in Social Sciences, Sociology and Anthropology from the Hebrew University of Jerusalem.

The new Director brings great expertise and know-how to the role with an extensive and holistic experience in tourism marketing, strategic government relations and investment facilitation. He will be instrumental in integrating the ideologies of the Israel travel industry with the Indian market to facilitate effective marketing strategies for the destination in India. Being at the helm, Sammy Yahia will help maximise all opportunities to achieve continued growth in tourist arrivals from India.

Commenting on his appointment, Sammy Yahia said, “I am delighted to take on this new position and look forward to working closely with various partners in India by building on existing partnerships alongside initiating new ones. India has a rich heritage, culture and history, similar to Israel, and is an exciting market for me to take charge of. I foresee ample opportunities for us to push boundaries and reinvent the ever-evolving and dynamic Indian traveller”. 


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