The investment values Bloom at Rs 330 crores which will help roll out the company's innovative affordable brands to all Indian cities aiming to have 100 hotels across South Asia.

BLOOM HOTELS has raised Rs 100 crore in series B funding round from Samena Capital, which has bought up to 35 percent stake in the hospitality chain. The investment values Bloom at Rs 330 crores which will help roll out the company's innovative affordable brands to all Indian cities aiming to have 100 hotels across South Asia.

Commenting on the investment, Shirish Saraf, Founder and Vice-Chairman of Samena Capital said “We are delighted to partner with Bloom, a truly differentiated company that can bring transformational change to the industry. Bloom has proven its unique business model by achieving operational profitability across its current portfolio in a very short period of time.” 

Sanjeev Sethi, COO of Bloom, said, “We are proud to have Samena on board as we grow the Bloom brand across South Asia in quick time. We look forward to benefiting from the Samena team’s proven track record in working with consumer-facing companies at the high growth stage.”

In February this year, Bloom Hotels opened two properties in Calangute, Goa. This included the official launch of the BloomSuites brand with a 140-room hotel. The company said it will also launch hotels in 20 other locations across the country like Hyderabad, Kochi and Mumbai.

Samena Capital is a principal investment group focusing on the Subcontinent, Asia, the Middle East and North Africa.