SIA join hands with Golden Door to focus on health travel

To help travellers enjoy improved nutrition, sleep, relaxation and energy levels on nearly 19 hours of non-stop flights

Prioritising healthy travel, Singapore Airlines (SIA) has announced a partnership with US-based Golden Door. This partnership will bring a new roster of health-focussed meals, exercise and well-being options to SIA customers onboard its flights between Singapore and the USA.

Golden Door experts including top chefs, nutritionists and personal trainers have developed a broad range of menus, exercise and stretching programmes, as well as other content designed specifically for SIA customers. This will help travellers enjoy improved nutrition, sleep, relaxation and energy levels onboard the world’s longest non-stop flights that can extend nearly 19 hours. The first menus and wellness content from the partnership will first be available on flight SQ37, the direct service from Los Angeles to Singapore, in January 2022. The programme will be progressively extended to SIA’s non-stop services from San Francisco, New York, and Seattle1 to Singapore. 

“Our long-standing commitment to wellness has led to us to work with Golden Door’s highly specialised expertise, and create new options for health-oriented dining, exercise, and strategies for better sleep on long flights. Now, more than ever, our customers are focused on maximising wellness in every aspect of their lives. This partnership is instrumental in finding practical, effective ways to extend the principles and practice of well-being to air travel,” said Yeoh Phee Teik, Senior Vice-president Customer Experience, Singapore Airlines.

“With more than 60 years as a favourite among the world’s most discerning spa clients, Golden Door is recognised as one of the most pre-eminent brands in wellness. SIA and Golden Door have been regularly named as the leading international airline and the number one destination spa respectively in the world’s top travel publications. It is fitting that we come together to find new ways to give our customers tools to further enhance their well-being and comfort onboard our flights,” said Betty Wong, Divisional Vice-president - Inflight Services and Design, Singapore Airlines.

“A healthier travel experience is no longer a luxury; it is a necessity. Bringing the Golden Door programme to a world-class airline like Singapore Airlines will enable guests to arrive at their destination nurtured and refreshed - no doubt setting the bar for wellness and the future of travel,” said Kathy Van Ness, General Manager and Chief Operating Officer, Golden Door.

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