Radisson Hotel introduces ‘Meetha’, premium retail outlet in Mumbai
Guests have the option to select from a wide variety of 60 mithais, including vegan and sugar-free options, made à la minute using the finest ingredients
Following the successful launch of Meetha, a premium offering of curated Indian sweets by Radisson Hotels in Delhi-NCR last year, the Group today opened its first premium retail outlet at Radisson Mumbai Goregaon. Further launch plans for Meetha include cities like Bengaluru, Hyderabad, Bhopal, Amritsar, Guwahati and Pune.
With the expansion of Meetha, the Group aims to strategically strengthen its Food and Beverages (F&B) portfolio and pioneer innovation in the lucrative branded mithai (sweets) industry in India. The high-quality mithais are freshly made using the finest, handpicked ingredients and are currently available for take away or home delivery in Mumbai and Delhi NCR.
“We are pleased to strengthen our F&B portfolio by introducing Meetha. India’s ever-growing branded mithai industry offers a significant opportunity in the premium space and we are ready to unlock this potential with Meetha. We are encouraged by the response to our first retail outlet and will continue to expand the offering across India while evolving it into a strong revenue stream for enhancing the Group’s market positioning in the country. Meetha is a significant enabler that’s steering us ahead in this direction,” said Zubin Saxena, Managing Director and Vice President Operations, South Asia, Radisson Hotel Group.
The first Meetha retail outlet at Radisson Mumbai Goregaon embodies the festive spirit of India with state-of-the-art design and premium look and feel. The outlet is managed by a passionate team of all women professionals, who are called ‘Meetha ambassadors’ and this practice would be carried on to future outlets. Guests have the option to select from a wide variety of 60 mithais, including vegan and sugar-free options, made à la minute using the finest ingredients. The orders can be personalized depending on the requirements and occasion.
The outlet offers over 15 packaging options suitable for various occasions like weddings, festivities, social and corporate gifting with an exclusive Classic Rose Gold packaging for liquid Bengali mithais. The orders are available for take away or doorstep delivery which is facilitated keeping all safety protocols in mind.
The menu and its signature recipes are curated by Rakesh Sethi, Corporate Executive Chef, Radisson Hotel Group, South Asia. Guests can choose from an assortment of collections, including Premium, Classic, Festive, Baby Shower, Corporate and Weddings which are priced between INR 700 – 2,500 per box.
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