Radisson Hotel Group shares business and growth plans at IHIF 2021
Since the launch of its new brand architecture in 2018, the Radisson Collection portfolio of iconic hotels has grown to over 40 properties
Radisson Hotel Group’s CEO Federico J González presented a comprehensive update on the Group’s strong growth plan at International Hospitality Investment Forum (IHIF), 2021. It was based on the continued investment of €250 million in assets, brands, and systems, and its ambitious development plan in EMEA, APAC and China. The company also shared the latest development successes of more than 250 hotels signed since the start of the pandemic.
Throughout the COVID-19 pandemic, Radisson Hotel Group (RHG) with the support of its shareholders Jin Jiang and Sino-Ceef, has remained committed to its five-year transformation plan and aimed for an investment of €250 million in assets, superior revenue management, and IT systems, which allow delivering best-in-class GOP.
“We remain prudently optimistic about full recovery in 2022 as governments are deciding on ways to sustainably reopen travel. The in-depth business transformation we started before the pandemic with our five-year plan, makes us ready for the rebound as we continue to respond to new demands in the market and grow significantly in APAC and EMEA,” said Federico J González, CEO.
Since the launch of its new brand architecture in 2018, the Radisson Collection portfolio of iconic hotels has grown to over 40 properties in Paris, London, Milan, Venice, Seville, Casablanca, Moscow, Bodrum, and Shanghai. Radisson Collection is also coming to Berlin later this year following an extensive transformation of the famous Radisson Blu Hotel. Radisson Blu cemented its position as the biggest upper-upscale brand in Europe and counts a total global portfolio of over 410 hotels. The Radisson brand expanded significantly with 35 signings joining the brand’s total footprint of 290 hotels, and Radisson RED grew to 66 hotels worldwide. The Group’s latest conversion-focused brand, Radisson Individuals, has swiftly expanded its global presence to 20 properties worldwide. RHG also further strengthened its position in the Resort and Serviced Apartments sectors where the Group is aiming at doubling its portfolio in the next five years.
Following the successful launch of Hybrid Rooms and Hybrid Meetings, the company also announced novel initiatives such as Convertible Rooms, a concept that gives owners the option to integrate flexibility in their assets and to respond to the most relevant space usage in each market at each moment.
Looking to the future, Radisson Hotel Group has an ambitious growth strategy that aims to have 115,000 rooms in the market in EMEA by 2025. In APAC, the Group is spearheading an exponential growth plan led by expansion in China where the portfolio will grow to 1,000 hotels in operation and under development in the next five years together with Jing Jiang.
While expressing his thoughts, Elie Younes, Chief Development Officer, said, “Since the start of 2021, we signed over 45 new hotels with 7,000 rooms across EMEA where Radisson Blu celebrates a decade as the largest upper upscale brand. Our continued expansion demonstrates the relevance of our brands and the trust of our owners. In the Asia Pacific, the strong backing of our owners, Jin Jiang and Sino-Ceef, is facilitating the acceleration of our growth trajectory, especially in China.”
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