Radisson Collection launches global art series
To support the art sector by raising awareness about artists on a global scale
Radisson Collection, Radisson Hotel Group’s premium lifestyle brand, has announced a new series of global art collaborations with emerging local artists to create a curated selection of immersive artwork and creative lifestyle experiences for guests. The new global art series will see individual artists create new at a selection of Radisson Collection hotels, providing not only an exclusive experience for guests to virtually discover these destinations from a unique angle, but bring beautiful new artwork to life through a combination of art and avantgarde mediums.
Stemming from the design heritage of the first Radisson Collection hotel designed by Arne Jacobsen – Radisson Collection Royal Hotel, Copenhagen – these creative partnerships will continue the artistic thread of the brand into the future. The new collaborations will showcase Radisson Collection hotels from a unique perspective and support the art sector by raising awareness of these artists on a global scale, and tapping into new audiences across the world with their exclusive creations.
The first collaborations will launch in the United Kingdom with two artists who have achieved worldwide recognition and attracted large communities to their social media channels thanks to their highly imaginative work. These artists include photographer Rich McCor, better known as Paperboyo, and Fei Wang, contemporary artist and Chinese illustrator known under the pseudonym of Mr Slowboy.
“Paperboyo and Mr Slowboy‘s unique approach to art fits perfectly with our commitment to offering guests exceptional contemporary experiences in some of the world’s most iconic locations. We look forward to launching the next collaborations as we continue to showcase Radisson Collection hotels from new, creative perspectives and support emerging artists across the globe,” said Cristina Serra, Senior Vice President Global Branding & Guest Experience.
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