RAY Health and PureCircle have joined hands to create the new avatar of maintaining sweetness in India’s favourite sweets especially around Holi.

RAY HEALTH, a part of LB Consumer Goods Pvt. Ltd, prominent FMCG has introduced Stevia powered Zero Sugar branded Indian traditional sweets in the country. PureCircle, the world’s leading manufacturer and innovator of Stevia sweetener has powered the development of these products.

RAY Health and PureCircle have joined hands to create the new avatar of maintaining sweetness in India’s favourite sweets specially around Holi. LB has launched zero sugar Ray Soan Papdi, Rasagullas and Gulab Jamun to curb the high sugar consumption. The zero sugar – naturally sourced Stevia powered Indian sweets are the beginning of the revolution in this category.

PureCircle, the world’s leading manufacturer and innovator of Stevia sweetener for the global food and beverage industry reveals that year 2019 is going to witness a new trend of Stevia sweetened food and beverage launches in the country. Due to the rising graph of obesity, diabetes and other health risks associated with the consumption of excess sugar have made a huge shift in consumer demand. Consumers are increasingly opting for no sugar and natural sugar variants of their favourite sweets, especially during the festive time. Working closely with established as well as emerging F&B brands in India, PureCircle sees this trend catching up in a big way in the country.

PureCircle’s research studies have shown that when used in sugar-reduced food and beverages versus full sugar/ calorie products to displace carbohydrates, high-purity Stevia leaf extract can help reduce blood glucose as well as energy consumption. Plant-based, zero calorie Stevia can be part of a well-balanced diet to help reduce energy intake without sacrificing taste. From kids to adults and diabetics to non-diabetics, PureCircle High Purity Stevia sweetener is for all family consumption and offers great taste.

Speaking about this path-breaking innovation in Indian Sweets, Shyamal Panchmatia, MD, RAY Health, said, ”For us Indians festivities means sharing sweetness and Indian sweets are closest to our heart and tradition. But there is always concern for the health and wellness of our loved ones. Keeping in this mind we engaged with PureCircle to develop Indian sweets which have the taste which is close to our heart but does not add on excess sugar. We hope to expand our range of Indian Sweets with Stevia in the coming months and offer more healthy options for our consumers.”