Preferred Hotels & Resorts launches 'Loving Local: The Open Road Series'

The global campaign champions local and regional hotel stays in celebration of the much-anticipated return to travel; offers 3 per cent bonus commission to support travel advisor community.

The Imperial New Delhi
The Imperial New Delhi
The Leela Palace Bengaluru
The Leela Palace Bengaluru
The Leela Palace Udaipur
The Leela Palace Udaipur

Preferred Hotels & Resorts launches Loving Local, a global travel series designed to facilitate highly localized, luxury hotel experiences across 21 compelling regional markets including India – as consumers prepare to hit the open road once again for exploration and rediscovery of destinations close to home.

This limited-time global campaign – valid for bookings made by July 31, 2020 for stays of two nights or more through December 31, 2020 – entices eager travelers to staycation within their hometown or venture further into their surrounding region for the opportunity to enjoy authentic, memorable hospitality along with value-rich amenities at more than 200 participating hotels and resorts worldwide.

Kristie Goshow, Chief Marketing Officer for Preferred Hotels & Resorts said, “With all indicators showing that domestic travel will be an essential driver for economic recovery as travel restrictions are lifted at different times around the world, we created Loving Local to encourage interrupted travelers to once again embrace the virtues of community and explore destinations closer to home through our incredible independent hotels. This global campaign is designed to fuel an inherent belief in the power of travel and inspire global citizens to take advantage of their newly restored freedoms by hitting the open road with family and friends, supporting local businesses, and knowing that our member hotels will greet them with a warm welcome as they reopen their doors.”

Travelers who book Loving Local will receive the best available rate, daily breakfast options for two, and a stay credit ranging from US$25-$70 that can be used toward on-property expenditures, along with immediate fast track to Elite status in the brand’s I Prefer Hotel Rewards programme, which features a VIP amenity, next category room upgrade, 2,500 bonus points, and complimentary internet. Upon confirmation, all Loving Local bookings will also unlock access to special benefits from partner brands including Sixt (for car rentals in Europe), Avis (for car rentals in the Americas and Asia), and Travel Curious (for those who want curated tours of their chosen destination). 

Understanding the inherent value of the travel agent community in supporting the return to travel, Preferred Hotels & Resorts is also offering a 3% bonus on top of the standard 10% agency commission for Loving Local bookings made through the GDS or direct channels with a qualifying IATA/TIDS number. 

Seema Roy, Area Managing Director - South Asia, Middle East & Africa for Preferred Hotels & Resorts added, “India has one of the most varied mix of cultures, communities and landscapes in the world, and we welcome perceptive travelers to explore this regional diversity at our member hotels with the Loving Local campaign. Immersive experiences and authentic journeys have always been at the core of the stellar hospitality offered by our independent hotels across segments. As a renewed hope for travel emerges around the world, Preferred Hotels & Resorts celebrates the spirit of resilience and independence through this travel series.”

Travelers looking to embark on vacation now through the end of the year can book Loving Local at more than 200 hotels worldwide, with a few highlights including:


The Imperial New Delhi – New Delhi, India 

The Leela Palace Udaipur – Udaipur, India 

The Leela Ambience Gurugram Hotel & Residences

The Leela Palace Bengaluru

The Leela Palace Chennai

The Leela Ambience Convention Hotel, Delhi

Turyaa Chennai

Clarks Exotica Convention Resort & Spa, Bengaluru

Express Inn Nashik

The Sonnet Kolkata

Welcomhotel Amritsar

Welcomhotel Bengaluru

Welcomhotel Chennai

Welcomhotel Dwarka, New Delhi

Fortune Inn Grazia, Noida

Fortune Select Trinity, Bengaluru

Other key regions across the world 

Bungaraya Island Resort – Sabah, Malaysia

One Farrer Hotel – Singapore

The Fullerton Hotel Sydney – Sydney, Australia 

The Sanchaya – Bintan Island, Indonesia 

The Siam – Bangkok, Thailand

Banyan Tree Tamouda Bay – Fnideq, Morocco

Dukes The Palm, a Royal Hideaway Hotel – Dubai, United Arab Emirates

Gondwana Game Reserve – Mossel Bay, South Africa

Finca Cortesín Hotel, Golf & Spa – Casares, Spain

Il Castelfalfi – Montaione, Tuscany, Italy

Pulitzer Amsterdam – Amsterdam, Netherlands 

The Guardsman – London, United Kingdom

Ultima Genève – Geneva, Switzerland (offering stay credit of US$900)

Baccarat Hotel New York – New York, United States

Casa Dorada Los Cabos Resort and Spa – Cabo San Lucas, Mexico 

Condado Vanderbilt Hotel – San Juan, Puerto Rico


Around The World