The two-day event brings together tourism professionals from wellness and sustainable luxury travel sector

The Pacific Asia Travel Association (PATA) has announced the launch of the Virtual PATA Wellness and Luxury Travel Conference and Mart 2021. To be held from October 20-22, the niche-themed event offers a deeper look at specialised product offerings and forum topics to share key trends in the global wellness and luxury tourism industry emerging from pandemic recovery.

Organised in partnership with Platinum Sponsor, the Tourism Authority of Thailand, and Official Virtual Platform Partner, Zipevent Co., Ltd, the two-day event, comprising a one-day conference and one-day mart, brings together various tourism professionals in the wellness and sustainable luxury travel sector, offering a deeper look at specialised product offerings from around the region. The conference is designed to support PATA’s vision for the responsible development of tourism, while the one-day travel mart helps promote, build, and strengthen business and networks for delegates.

“Shaped by new consumer priorities since the pandemic, wellness and sustainable luxury tourism are on the rise. These two segments of leisure travel overlap in several ways, which can be seen in the growing demand for boutique travel experiences offered by high-end hospitality brands. While not every wellness story comes with a luxury angle, personal well-being has never been more central to consumer behaviour. We can also expect the demand for personal and environmental well-being to be viewed as one. Guests will value travel experiences that don’t harm the planet, just as they don’t want it to harm their health,” said Liz Ortiguera, CEO, PATA.