PATA declares PATA Gold Awards 2021 winners
18 independent judges from around the world selected the winners of the 18 Gold Awards and two Grand Title Winners
The Pacific Asia Travel Association (PATA) declared the Macao Government Tourism Office USA Representative Office, Macao, China as the winner for the PATA Gold Award 2021 Grand Title in Marketing for its “Dream Now and Travel Later” campaign. Whereas, the Grand Title in Sustainability and Social Responsibility was presented to Cinnamon Hotel Management Ltd, Sri Lanka for its “Cinnamon Travel Pledge”.
Proudly supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 26 years, this year's awards recognise the achievements of 20 organisations and individuals.
PATA presented 18 Gold Awards to such organisations as the Catalan Tourist Board, Designated Areas for Sustainable Development Administration (DASTA); Galaxy Entertainment Group, Hong Kong Tourism Board, Korea Tourism Organization, Langkawi Development Authority (LADA), Melco Resorts & Entertainment, Meridian Adventure Dive Resort, MGM China, Outrigger Hospitality Group, Plaza Premium Group, SriLankan Airlines Ltd., Taiwan Tourism Bureau, Ayala Land, Inc. – Ten Knots Group, Tourism Authority of Thailand, Tourism Malaysia, and TTG Asia Media Pte Ltd.
Under the guidance of PATA headquarters, 18 independent judges from around the world selected the winners of the 18 Gold Awards and two Grand Title Winners in two principal categories: Marketing and Sustainability and Social Responsibility.
“Amid the global disruption we are living due to the pandemic, the outstanding initiatives in tourism marketing and sustainability of this year’s PATA Gold Awards winners are a beacon of light for the industry. Congratulations to all winners for keeping up the spirit of innovation in these trying times. Macao is honoured to maintain its long-standing support to this PATA initiative and contribute to helping rebuild a more responsible and sustainable tourism industry,” said Maria Helena de Senna Fernandes, Director of MGTO.
“On behalf of PATA, I would like to extend our sincerest congratulations to all PATA Gold Award winners and Grand Title winners, and I would also like to thank all of this year’s participants. The achievements of this year’s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic. It was a pleasure to celebrate their accomplishments live during the online PATA Gold Awards Presentation,” said Liz Ortiguera, PATA CEO.
PATA Gold Award Winners 2021
1. PATA Gold Award 2021
Marketing Campaign (National - Asia)
Special Tourist Visa (STV)
Tourism Authority of Thailand (TAT), Thailand
2. PATA Gold Award 2021
Marketing Campaign (State and City - Global)
360 Hong Kong Moments - Great Outdoors
Hong Kong Tourism Board, Hong Kong SAR
3. PATA Gold Award 2021
Marketing – Carrier
#SriLankanPromises
SriLankan Airlines Ltd., Sri Lanka
4. PATA Gold Award 2021
Marketing – Hospitality
The Outrigger Promise
Outrigger Hospitality Group, USA
5. PATA Gold Award 2021
Marketing – Industry
Plaza Premium Group - Build Back Better
Plaza Premium Group, Hong Kong SAR
6. PATA Gold Award 2021
Digital Marketing Campaign
Legends of Catalonia
Catalan Tourist Board, Spain
7. PATA Gold Award 2021
Printed Marketing Campaign
DIVE INTO YOUR DREAM - MALAYSIA 365 DAYS
Tourism Malaysia, Malaysia
8. PATA Gold Award 2021
Travel Video
A Glimpse into Meridian Adventure Dive Resort - Raja Ampat
Meridian Adventure Dive Resort, Indonesia
9. PATA Gold Award 2021
Travel Photograph
The sunset view of Jingzaijiao Tile-paved Salt Fields
Taiwan Tourism Bureau, Chinese Taipei
10. PATA Gold Award 2021
Destination Article
Georgia, queen of the desert
Catherine Marshall, Australia
11. PATA Gold Award 2021
Business Article
TTG Asia July 2020: Loyalty wars
TTG Asia Media Pte Ltd, Singapore
12. PATA Gold Award 2021
Climate Change Initiative
Above & Beyond - Melco’s Sustainability Strategy
Melco Resorts & Entertainment, Macao, China
13. PATA Gold Award 2021
Corporate Social Responsibility
Be GREEN and GREAT in the time of COVID-19
Ayala Land, Inc. – Ten Knots Group, Philippines
14. PATA Gold Award 2021
Community-Based Tourism
Tour Dure
Korea Tourism Organization, Korea (ROK)
15. PATA Gold Award 2021
Culture
Galaxy Entertainment Group – Promoting Cultural Tourism through our Foundation
Galaxy Entertainment Group, Macao, China
16. PATA Gold Award 2021
Heritage
THE DIVERSE HERITAGE OF KUBANG BADAK BIOGEOTRAIL
Langkawi Development Authority (LADA), Malaysia
17. PATA Gold Award 2021
Youth Empowerment Initiative
MGM Youth Empowerment and Engagement Initiative
MGM China, Macao, China
18. PATA Gold Award 2021
Human Capital Development Initiative
DASTA CBT Integrated Curriculum
Designated Areas for Sustainable Tourism Administration (DASTA), Thailand
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