OYO Records 73% Y-O-Y Bookings Growth Ahead of Winter Vacations
As per an analysis by OYO, urban Indians believe in taking short holiday breaks to escape their hectic schedules.
OYO, SOUTH Asia’s leading hotel chain said that their homes and quality living spaces have witnessed a 73% Y-O-Y growth in bookings ahead of the winter vacations.
As per an analysis by OYO, urban Indians believe in taking short holiday breaks to escape their hectic schedules. Ahead of the holiday season, hotel bookings have jumped more than 60% in the top 10 cities over last year, mentioned OYO. The maximum bookings have emerged for leisure and non-leisure destinations, including Goa, Jaipur, Udaipur, Mumbai, Kolkata, Delhi, and Shimla.
Speaking about the emerging trend, Burhanuddin Pithawala, Vice President, Conversions, OYO, said, “A paradigm shift is occurring in the travel behaviour of urban Indians. Unlike past years, many travellers are now open to impulse travel, which has spurred an exponential rise in spur-of-the-moment bookings. These are generally triggered when people suddenly realise that a couple of consecutive holidays can be clubbed with the weekends for an extended stay in the hills or some other exciting retreat.”
As per OYO, solo and couple travellers are predominantly the most significant contributors to bookings received during winter vacations, almost 45%, marking a growth of more than 64% Y-O-Y in such bookings.
As part of its Winter Vacation campaign and OYO’s presence in more than 350 cities offering quality living spaces has enabled destinations such as Goa, Jaipur, Udaipur, and Shimla gain greater visibility on the domestic tourist circuit.
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