The consumers can relive their journey with Cadbury Dairy Milk through this collector’s edition box which contains Cadbury Dairy Milk chocolates packaged with covers from four distinct eras.

MONDELEZ INDIA, popularly known for their chocolate brand Cadbury Dairy Milk, to celebrate their 70th Anniversary this year, the company has just launched their New Limited Edition Cadbury Dairy Milk Vintage Tin Pack. The consumers can relive their journey with Cadbury Dairy Milk through this collector’s edition box which contains Cadbury Dairy Milk chocolates packaged with covers from four distinct eras.

Commenting on the launch, Anil Viswanathan, Director - Marketing (Chocolates), Mondelez India said, “We look back on our history in India fondly and it is a huge honour to commemorate this special milestone. We thank our teams as well as all our consumers who have supported us over the years and invite everyone to join us in our journey ahead. To celebrate this journey, we are thrilled to launch this beautiful Cadbury Dairy Milk Vintage Box. Consumers can take a trip down the memory lane with these retro pack designs and relive their favourite Cadbury Dairy Milk memories.”

Speaking on this milestone, Abhishek Ahluwalia, Head of eCommerce, Mondelez India said, “These days, consumers are not just looking at products and services, but at experiences that can create long-lasting memories. We are excited to launch our yet another e-commerce exclusive proposition. On its 70th anniversary, Mondelez India wishes to connect with the consumers on an emotional level with the help of its limited edition vintage pack. This is our way to thank the consumers who have played such a significant role in Mondelez’s journey. The vintage pack is a symbol of its seven decades of consumer love and adulation and the positive leaps it has taken to become India’s favourite chocolate brand. We are committed to building on the legacy we’ve created in the last 70 years with the promise of bringing more moments of joy in the times to come.”

According to the release, one Cadbury Dairy Milk Limited Edition Vintage Tin Pack contains four Cadbury Dairy Milk Chocolate bars and will be available on Cadburygifting.in and exclusively on e-tailers like Amazon, Flipkart and Paytm at INR 544.