Meliá Hotels International launches Business Travel Campaign
The campaign aims to strengthen relationships with business travellers, travel managers, and travel agents
Meliá PRO, the Meliá B2B programme, launched the most ambitious Business Travel campaign in its history. Under the slogan ‘Let's make the world spin once again because together we're unstoppable' the campaign aims to strengthen relationships with business travellers, travel managers, and travel agents, offering them easy-to-use booking tools through meliapro.com, as well as benefits in all the company's city hotels worldwide.
With the return of more normal levels of economic activity and the lifting of travel restrictions, an incipient recovery is being seen in business travel. “At Meliá, we've never stopped believing in the meaning of travel. Business trips fulfil a very important human and social role that, far from disappearing forever, we may need now more than ever before. Making contact, connecting with others, the new ideas that only come about through shared experiences, whether that's with our customers, our employees, our suppliers or other stakeholder/s. Now is the time to be there, on the ground, supporting not only the recovery of business travel but also the role of business trips as a driver of greater economic activity,” said Gabriel Escarrer, CEO of Meliá Hotels International.
To celebrate the launch of the campaign, there will also be a contest on the Meliá PRO social media profiles, in which the winner will get one million Meliá Rewards points to use to visit hotels all over the world.
“New business trips will be more efficient, more justified, more sustainable and more intensive in new technology. The trend towards greater “bleisure" travel will also continue as remote work makes it easier for travellers to extend their stays for work reasons. That's why we've been working on adapting our hotels and the customer experience, as well as on our relationship with this important market segment, which when we take Business Travel and MICE together, represent around 25% of all of our company's revenues,” said Francisca Mérida, Corporate Senior Director of Sales at Meliá Hotels International.
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