Meetings & Events are the Second Largest Drivers of Business: Gokul Bajaj

In one of the insightful presentation by Cvent on the topic ‘Amplify the Power of Live Events’, Gokul Bajaj, Head-Sales and Partnerships( India, Middle East and Africa) Cvent, discussed the power of human connection. He shared the information which stated meetings and events are the second largest drivers of the business.

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THE BW BusinessWorld MICE Conclave and Awards 2018, Powered by BW Hotelier at The Grand New Delhi on January 20, 2018 brought together top hospitality and tourism professionals who are involved with MICE and Wedding Business in India. The event saw fruitful industry-customer interaction and also pushed the envelope when it came to discuss and debate the challenges and roadblocks in the path of mICE both in India and abroad.

In one of the insightful presentation by Cvent on the topic ‘Amplify the Power of Live Events’, Gokul Bajaj, Head-Sales and Partnerships( India, Middle East and Africa) Cvent, discussed the power of human connection. He shared the information which stated meetings and events are the second largest drivers of the business.

The presentation was followed by the panel discussion titled : ‘ Going the Extra Mile: Ensuring Customer Delight how technology can amplify your live events’. The eminent speakers at the panel were, Gokul Bajaj, Head- Sales and Partnerships (India, Middle East and Africa), Cvent; Rahul Singh, Senior Marketing Director, SAP Indian Subcontinent; Gurmeet Singh, Managing Director, Johnson Controls-Hitachi Air-conditioning India Ltd; Mamta Pall, Director of Hotel Sales, Outbound Marketing Pvt Ltd; Jaideep Anand, General Manager, Leela Ambience Gurugram Hotel & Residences, Varun Chadha, COO, TIRUN Travel Marketing and Amit Gupta, Managing Director, Story. The session was moderated by Bikramjit Ray, Executive Editor, BW Hotelier.

Rahul Singh spoke about the need of high experiential content driven by technology that would make events more successful. Giving example of ensuring customer delight Amit Gupta spoke about Story where they opened several offices abroad just to cater their loyal client HCL Technologies.


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