Marriott Bonvoy introduces new campaign Power of Travel
To encourage and inspire travellers with a gentle reminder that travel has the power to reshape the world
Marriott Bonvoy by Marriott International has introduced to India its global campaign Power of Travel, that aims to encourage and inspire travellers. The campaign calls out to people to bravely set out on the road to adventures and self-discovery, embracing the transformative power of travel.
With the tagline ‘Where can we take you?’ Marriott Bonvoy’s new campaign brings endless experiences on a joyride with a gentle reminder that travel has the power to reshape the world. The global ad film, curated specially for this campaign is a compilation of choicest travel moments of people from across the globe as they set out on the journey to experience the many wonders of the world. The 360-degree campaign will run for four weeks across print, digital and Out of Home mediums across India.
“Marriott Bonvoy, Marriott International’s renowned travel program, encompasses an extraordinary portfolio of 30 brands and is designed to add richness to the travel experiences of every traveller while extending the promise of safety, exclusive benefits and diversified experiences. Our campaign communicates a positive attitude while opening the door to endless experiences that people can explore with Marriott Bonvoy when they are ready to hit the road again,” said Julie Purser, Vice President, Marketing, Loyalty and Partnerships, Marriott International.
“As the travel sentiment eases in India, we felt this was the right time to bring home our Power of Travel campaign as an inspiration to people who are eager to step out again. It also serves as a glimpse into the wonders that await travellers on their journey to a new destination. Marriott Bonvoy’s portfolio of hotels has been expanding in India, and this campaign helps us showcase dimensions of exhilaration and bespoke hospitality in addition to diverse benefits that members can avail on their next holiday with friends and family,” said Neeraj Govil, Senior Vice President Operations Asia Pacific (excluding Greater China), Marriott International.
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