The programme has unveiled enhancements that include eliminating the fee-based component of the programme and membership expiration.

The Leading Hotels of the World’s celebrated loyalty program Leaders Club is now free. Announced this week, the programme has unveiled enhancements that include eliminating the fee-based component of the program and membership expiration.

By joining Leaders Club, members receive exclusive benefits and a seamless travel experience across the portfolio’s more than 400 carefully curated hotels. This includes room upgrade opportunities, the chance to earn free nights, members-only savings and offers, on-property benefits, exclusive access to new hotels, and more.

Phil Koserowski, Senior VP and Chief Marketing Officer at The Leading Hotels of the World, commented, “As signs of recovery emerge for the travel industry, we wanted to create a more seamless membership process, while continuing to deliver the benefits members have come to enjoy and expect from Leaders Club. By making the programme complimentary more of our community is recognised and rewarded for their loyalty. Our loyalty programme provides a club for curious travellers who value staying at independent luxury properties and connects them with like-minded individuals and hoteliers. It celebrates individuality and rewards guests for choosing the uncommon path. We look forward to welcoming more curious travellers to the club as travel demand returns.”

Some of the programme benefits include:

Membership Doesn’t Expire: As long as a member keeps traveling with Leading Hotels their membership will not expire, and neither will the points they accrued. Annual membership renewals have also been removed to simplify the process for members.

Earn Towards Free Nights: Members accrue One Leaders Club point per One USD spent, on up to three rooms per reservation. Free nights start at around 4,000 points and there are numerous Leaders Club points promotional offerings throughout the year that members can take advantage of.

Upgrade Your Stay: Guests can arrive at a Leading Hotel knowing an upgraded room awaits. Club members will continue to receive one confirmed pre-arrival upgrade annually after a completed first paid stay and Sterling members will receive five confirmed pre-arrival upgrades annually.

On-Property Perks: On-property benefits start from day one of membership and include daily continental breakfast for two, upgrade priority upon arrival, early check-in and late check-out considerations, and complimentary in-room Wi-Fi.

Members Only Savings: Members have exclusive access to seasonal sales and the lowest available rates, along with special opportunities to preview Leading’s newest hotels.