To bring a well-rounded understanding of the industry with expertise in working across some of the most recognised attractions in the UK, USA and the Middle East

Jumeirah Group has appointed Andy Nicholson as General Manager and Director of Experience of Inside Burj Al Arab, a new and innovative butler-guided tour offering a unique glimpse into the exclusive world of the global icon.

Nicholson will bring an in-depth and well-rounded understanding of the industry, with valuable expertise in working across some of the most recognised attractions in the United Kingdom, United States of America, and the Middle East. Highly respected within his field and with a reputation for delivering award-winning curated experiences, he will help to bring 'Inside Burj Al Arab' to life as a premium experience at the ‘original home of luxury’.

“With his wealth of knowledge working on globally-renowned attractions, we are thrilled that Andy will be at the helm of Inside Burj Al Arab to ensure visitors experience a true sense of wonder. I have no doubt that, in his capable hands, the tour will become a must-see experience in Dubai for UAE residents and international visitors,” said Ermanno Zanini, Regional Vice President and General Manager for Burj Al Arab Jumeirah.

Prior to joining Jumeirah Group, Nicholson led headline projects as Exhibitions and Pavilions Senior Manager for Expo 2020 Dubai. His impressive track record also includes roles with major London tourist attractions, including Head of Visitor Experience at the V&A London – the world’s leading museum of art and design – in 2019, as well as a seven-year tenure as Head of Visitor Experience for the phenomenally successful Warner Bros. Studio Tour, London – 'The Making of Harry Potter'. Previous roles also include leading attractions such as Tower Bridge Exhibition and The Monument, as well as the iconic British Airways London Eye.