Indians Love to go on Vacation
With a jump of 20 percent in overseas travel for holidays and close to a 25 percent increase in those taking domestic holidays, the outbound travel trips usually take place between April and July (close to 65 percent).
INDIANS LOVE going on vacations and this pattern has evolved over the years. Earlier, summers were restricted to visiting family and friends, this has now changed to Indians travelling in hordes be it in India or overseas for that one long vacation. Schools and colleges are shut, making this the opportune time for a family holiday. We are witnessing a 20 percent jump in people going overseas and close to 25 percent increase in Indians taking domestic holidays.
Close to 65 percent of outbound travel trips happens during the period April to July.
More than 60 percent of the outbound travellers prefer group holidays to Europe, USA and the Far East - Malaysia, Singapore, Macau and Thailand. Though Western Europe continues to be an all-time favourite with destinations such as UK, Switzerland, Germany and France attracting largest segment of travellers, we have seen an increase in demand to destinations such as Greece, Croatia and Slovenia. Apart from our regular coach tours, we have also introduced guaranteed coach tours to England and Scotland. Among long-haul destinations, USA, Australia and New Zealand also continues to get its fair share of tourists. For those who love exotic destinations Japan, South Korea, Seychelles, Israel and Zambia are the top favourites.
We have also witnessed an upward trend in people choosing the unconventional destinations as the new-age travellers are making bold choices like Morocco, Machu Picchu (Peru), Jordan and Flanders (Flanders is a rich and lively cluster of cities in Belgium, made up of Antwerp, Brussels, Bruges, Ghent, Leuven and Mechelen). This set of travellers likes to go beyond the usual destinations and must-see attractions. They seek for true experiences and look for itineraries more attuned to local culture.
Domestic destinations also witness huge footfalls and this year and we see a lot of interest for destinations such as Kashmir, North East, Goa and Kerala. Nainital-Masoori-Corbett, Shimla-Manali, North East destinations such as Gangtok - Pelling - Darjeeling and Ladakh are the bestsellers. The dramatic landscapes, monasteries and fortresses (dzongs) of Bhutan also appeal to many travel enthusiasts. Senior citizens opt for pilgrimages to Kailash Mansarovar, go on a Char Dham Yatra and travel to Vaishnodevi during summer.
We have witnessed a shift in focus towards 'experience-oriented' vacations, and there is an increase in the demand for the adventure travel services. The adrenaline junkies love getting out of their comfort zone and embracing new passions and experiences. Cox & Kings has introduced high-quality expeditions Trip 360º to cater to the insatiable appetite of thrill-seekers in a safe and healthy environment.
Considering the huge travel demand from tier II & III cities, Cox and Kings has introduced many tours starting from Hyderabad, Ahmedabad, Goa, Kochi, Jaipur, Lucknow and Thiruvananthapuram among others.
Cox & Kings has recently launched Enable Travel, India’s first accessible holiday specialist that aims to make travel for people with disabilities, easy and hassle-free. The product includes specially curated itineraries to accessible destinations, for inbound and domestic tourists with disabilities. To make all areas of travel accessible and barrier free, Enable Travel is in the process of partnering with airlines, airports, road transport companies, sightseeing points, hotels, restaurants, entertainment, insurance companies and much more.
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