IndiGo launches Tough Cookie campaign to thank medical frontline warriors

The airlines announces up to 25 per cent discount for doctors and nurses serving during COVID-19.

At a time when the country is grappling with the most unprecedented pandemic of our times, IndiGo has launched ‘Tough Cookie’ campaign on the occasion of National Doctor's Day to express gratitude towards the tireless commitment and service being given by the medical fraternity to the nation and humanity. As part of the campaign, IndiGo will provide up to 25 per cent Tough Cookie discount on the airfares to the nurses and doctors who have serviced in these challenging times.

As part of the initiative, IndiGo will track the Tough Cookie journey to make it special every step of the way, starting from a complementary cookie tin at check-in, welcome announcement at the boarding gate, special Tough Cookie sticker on the PPE and in-flight announcement giving them a warm welcome on-board.

The nurses and doctors will be required to provide valid hospital IDs at the time of check-in as proof of their identity. The discount will be offered while booking through IndiGo’s website, valid for sale and travel from July 01, 2020 till December 31, 2020. 

William Boulter, Chief Commercial Officer, IndiGo said, “At IndiGo, we understand and respect the commitment that India’s frontline workers have shown during these challenging times. This campaign is our way of expressing profound gratitude for the services of the medical community in the nation. This is a heartfelt gesture for frontline medical workers everywhere - the undisputed heroes of 2020 – and a small way for us to demonstrate our support and thanks for their indispensable efforts.”

The ‘Tough Cookie’ campaign has been conceptualised to thank the frontline workers who are constantly putting themselves at risk to save lives and contribute to battle against COVID-19.

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frontline warriors Tough Cookie Medical Professionals


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