HILTON WORLDWIDE has announced that members of the-Hilton HHonors-guest-loyalty programme can now receive an exclusive discount on room rates by booking directly through its brand websites, Hilton HHonors mobile app and reservation call centres, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4,500 hotels around the world, excluding hotels in mainland China, Hong Kong, Macau and Taiwan.

This discount is also available at the hotels and resorts operated by the company in India.
Hilton Worldwide’s new ’Stop Clicking Around’ marketing campaign will also emphasize the other benefits of booking direct and being a HHonors member.- These benefits include HHonors Points that can be used for free room nights, free Wi-Fi, the ability to check-in and choose your own room from a digital floor plan via the HHonors mobile app on a smartphone. In addition, when HHonors members book directly with Hilton, hotels are able to provide more personalized and memorable experiences for each stay.
’Our customers don’t need to worry about sorting through a dizzying array of websites, enduring hundreds of clicks and wasting hours of time. They can be assured that booking a room directly with us at any of our hotels doesn’t require extensive searching and price checking to find the best prices online,’ said Geraldine Calpin, Chief Marketing Officer, Hilton Worldwide (see photo).
’Last year, 57 billion Hilton HHonors Points ’ or more than 1.6 million free nights ’ went unearned because guests booked their stay through a third party. In Asia Pacific, over 210,000 free room nights went unearned,’ said Mark Weinstein, Global Head of Customer Engagement, Loyalty and Partnerships, Hilton Worldwide. ’There is a huge misconception that third parties always offer lower prices for our hotel rooms, which is simply not true.’