As part of a partnership with London’s largest hotel owner-operator, the hotel continues to expand Hard Rock’s blend of music, entertainment and iconic merchandise in the iconic capital city.

HARD ROCK Hotels & Casinos have announced the opening of Hard Rock Hotel in London, United Kingdom. The said property is Hard Rock’s first hotel in the United Kingdom and continues the brand’s legacy in its original birthplace.

“Blending the DNA of the Hard Rock brand with London’s musical culture creates a memorable experience for all guests to enjoy. We're excited to showcase the property's unique offerings and signature brand amenities to visitors and locals alike - they won't be able to find anywhere else like it in the UK,” said Ian Fletcher, general manager of Hard Rock Hotel London. 

As part of a partnership with London’s largest hotel owner-operator, the hotel continues to expand Hard Rock’s blend of music, entertainment and iconic merchandise in the iconic capital city.

“The first Hard Rock Cafe was founded in London in 1971 and here we are, building on where it all began 48 years ago, every Hard Rock Hotel property is one-of-a-kind, but this one represents something special for the brand. This hotel is the culmination of three concepts – the cafes, hotels and Rock Shops – coming together as one in an open-lobby, community-driven environment with Hard Rock’s memorabilia as the design thread binding them together. It’s truly incredible.” said Dale Hipsh, senior vice president of Hard Rock Hotels.

In addition to the GMT bar, set to be the perfect community gathering spot, its lively Hard Rock Cafe features a brand-new design and menu where guests can enjoy fresh, high-quality items including exciting cocktail creations and classic American-inspired cooking. It includes 370 seats for guests to enjoy daily live music performances that celebrate both local London performers and international talent. Guests can also check out the Rock Shop for iconic Hard Rock merchandise, along with exclusive pieces from partner designers and collaborators and specialised merchandise that features local artists.