Goibibo releases a study on travelling preferences of millennials
As per a recent market and on-platform study conducted by Goibibo, young Indian travellers are willing to splurge on their holidays with nearly 70 per cent travellers opting for a stay at mid to premium properties
With normalcy gradually returning to everyday lives, young Indians are looking forward to reward and celebrate their enduring spirit by treating themselves a bit like royals at some of the culturally rich destinations across the country.
As per a recent market and on-platform study conducted by Goibibo, 50 per cent travellers opted to explore and indulge in the unmatched cultural experiences in Agra, Jaipur, Jodhpur, Mysore, Udaipur and Gwalior. Amongst these, Jaipur was the most travelled city with 24 per cent travellers choosing a quick weekend getaway to the city of brilliant magnificent forts and Rajputana charm. The study further indicates that 35 per cent of the travellers chose to holiday at beach or riverside properties in Goa, Pondicherry, Rishikesh, and Daman & Diu; and the rest travelled to enjoy the highlands of Manali, Shimla, Darjeeling, Lonavala, Srinagar, Coorg etc.
Bookings on Goibibo indicate that the premium accommodation category has seen a nearly 150 per cent increase in bookings when compared to bookings made in February 2020 – further indicating that the appetite to splurge on premium and luxurious stays has increased exponentially amongst the young post the pandemic. Inching close, the mid-segment has seen a jump of 64 per cent in comparison to pre-COVID days. What’s also interesting to note is that 90 per cent of the bookings at mid to luxury properties were made for weekend getaways and short-haul trips.
“Hills and beach holidays have been a perineal favourite of all. However, it’s interesting to see that post the pandemic, one in every two young Indian opted to travel to a culturally rich destination to experience royalty and the country’s rich cultural heritage. This appetite was further supported by availability of various value-adds and hotel booking offers available on platforms like ours – that made the deal of holidaying at luxurious, royal stays more lucrative and within budget. As the winter holiday season approaches we are confident of seeing a consistent month-on-month surge in bookings to all travel landscapes –be it, hills, beaches or culturally rich destinations,” said Sunil Suresh, Chief Marketing Officer at Goibibo.
As the festive and winter holiday season approaches, young travellers have already begun searching and booking for travel destinations 30 to 45 days in advance. Currently, 60 per cent of the total advance bookings are led by bookings to Goa, Manali, Darjeeling, Udaipur, Shimla, Gangtok, Agra, Jaipur, Amritsar, Jaisalmer, Jodhpur, Srinagar and a few more destinations.
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