By BW Hotelier

VALUE INNS and Hotels India, has announced the appointment of Gaurav Sarin as Executive Vice President & COO.

Sarin has over 16 years of experience in Sales, Marketing, Business/Franchise Development and Hospitality.- He also has good exposure in Hotel Pre-Openings, Revenue/Yield Management and Digital Marketing across various Hotel properties in India.

Welcoming Sarin to the group Rohit Yadav Founder & Chairman, Miraya Investment Holdings Ltd (MIHL) said, ’Our plan is to make Value Inns & Hotels India a 100 hotel chain within the next 5-7 years and we are sure that Gaurav Sarin, with his proven track record in previous companies, will be able to spearhead the growth of our Group in hospitality’.

Heading Value Inns & Hotels India, Sarin’s key responsibilities would include focusing on Plan & execute the ’Go-to-Market’ strategy for the Chain, Build the Organizational, Technological & Human resources for enhanced ’Value’ delivery to each VIHI sub-licensee / managed property hotel owner, complete P&L responsibility for India operations, and Expanding the Value Inns Worldwide & Value Hotels Worldwide brand franchise in India.

Prior to Value Inns & Hotels India, Sarin was the National Operations Head (officiating) for Best Western India. He has also worked for Sarovar Hotels and Sayaji Hotels. A Master in Management Science, Sarin has maintained his focus on continual learning through regular MDP’s at IIM’s.