Future of Air Purification Technology

Shuvendu Mazumdar, National Manager, SHARP Air Purifier Business shares his thoughts on the future of air purification technology.

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Increase in vehicular population, severe construction activities, and industries are largely contributing to an increase in outdoor pollution across Indian cities. It is quite evident that, with a growing economy and over 125 billion people to feed, the destruction will continue and more forests will be cut and space created for infrastructure. So there will be consequences for these actions. Starting from groundwater, the crops and the air – they are all becoming toxic. Obviously, the coming generations will pay heavily for this irresponsible action by us. What we need are consciousness and actions that can at least reduce the burden to the only planet that we have.

While most of us have taken control of the food and water intake, but the air we breathe is ignored completely. Respiratory symptoms, especially among children are on the rise which signals in the effects of toxins that are causing severe damage to the respiratory system. It is also evident from the increase in your trips to the doctor or medication.

Air pollution is responsible for wheezing, sneezing, cough, asthma, and various other illness including heart attack and lung cancer. Thus, it is important to not just purify the indoor air, but also to avoid the pollutants from entering and keeping the environment clean and pure. In today’s time, air purifiers are as much a necessity as a water purifier.

Several studies, including those of British Allergy Foundation, have proven that breathing air clean and purified by Sharp air purifiers reduce the number of toxins entering our body, thereby decreasing the need for medication or taking days off from work. This is missing from most brand commitments since they are too occupied with reducing dust or other particles and have diverted from the actual need and benefits that a consumer expects.

Most people mistake the indoor air to be safe and free from pollution, however, due to poor ventilation and lack of sunlight, each and every activity that we do indoor contributes to adding toxins in the air we breathe. For example kitchen smoke, mosquito repellants, cleaning solutions, and electronic appliances they all contribute equally to poison the air we breathe.

Apart from many other methods to reduce the airborne toxins in an indoor space like plants, air purifiers are gradually gaining momentum. However, due to lack of instant gratification or immediate result, the category has still not become popular among consumers. Each consumer, in-spite of their problems, is afraid to take a decision that involves an investment of around 20K or more.

As people’s awareness increases and the demand for air purifiers rises, so does the requirement for advanced technologies. Almost all the leading brands spend a lot of time and resources on the R&D of their product and the air purifier market is expected to witness a rise in the demand of purifiers. At present, technologies such as air purifiers with mosquito catcher, car purifiers, and air sterilizers are already prevailing in the market, but the market for such products is still very small and limited.

Currently, most Air Purifiers come with HEPA& Carbon Filters which can provide solution up to an extent and be going forward and as consumer awareness increases demand for higher technology marvels like Plasmacluster Ion Technology will be an accepted standard so as to get holistic solution towards Air Pollution. Also, confused messaging with respect to performance indicators of Air Purifiers i.e. inbuild Air Quality monitors which are inefficient in capturing complete constituents of Air Pollution and can only provide mental satisfaction to users by providing inconsistent readings (only on PM 2.5 which constitute only 25 percent of Indoor Air Pollution) will see an end.

Although the Indian air purifier market is still in its nascent stage, the market has a vast scope, as people are getting aware and conscious about the effects of air pollution on their health, their family, and especially on little kids. Innovations in air purification systems need to be holistically devised to kill bacteria and virus, reduce odours, and remove dust, pollen, and other pollutants from the atmosphere.


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