The range features new key elements such as gold foiling typography along with an abstract Fratelli family portrait of the seven founding brothers

Fratelli Wines has introduced a fresh avatar for their single varietal range of wines. Sharing the story of love, passion and a shared dream of the three families at the heart of the Fratelli brand the new labels feature a stylised illustration of a family portrait of the brothers of Fratelli – the Secci brothers from Italy, the Sekhri and Mohite-Patil brothers from India – all bonding over a glass of wine.

With vibrant colour palettes and a silhouette change in the shape of the bottle, the new label designs are also aimed at appealing to a wider audience of new-age wine enthusiasts. The range features stunning new key elements such as gold foiling typography along with an abstract Fratelli family portrait of the seven founding brothers in a unique and memorable illustration style.

“The new label is a homage to our brother and reinforces our brand ethos and values. Brought together by love and driven forward by passion, Fratelli is symbolic of a vision manifested by three families who aspired to tell stories through the art of winemaking and we hope to continue providing the finest and the most prominent home-grown range of wines to our customers,” said Gaurav Sekhri, partner and director, Fratelli Wines.

The Fratelli single varietal portfolio of wines consists of 10 different distinct variants -- Merlot, Sangiovese, Cabernet Sauvignon, Cabernet Franc-Shiraz, Shiraz, Chardonnay, Sangiovese Bianco, Sauvignon Blanc, Chennin Blanc and Shiraz Rosé.