Fratelli Wines introduces new single varietal range of wines
The range features new key elements such as gold foiling typography along with an abstract Fratelli family portrait of the seven founding brothers
Fratelli Wines has introduced a fresh avatar for their single varietal range of wines. Sharing the story of love, passion and a shared dream of the three families at the heart of the Fratelli brand the new labels feature a stylised illustration of a family portrait of the brothers of Fratelli – the Secci brothers from Italy, the Sekhri and Mohite-Patil brothers from India – all bonding over a glass of wine.
With vibrant colour palettes and a silhouette change in the shape of the bottle, the new label designs are also aimed at appealing to a wider audience of new-age wine enthusiasts. The range features stunning new key elements such as gold foiling typography along with an abstract Fratelli family portrait of the seven founding brothers in a unique and memorable illustration style.
“The new label is a homage to our brother and reinforces our brand ethos and values. Brought together by love and driven forward by passion, Fratelli is symbolic of a vision manifested by three families who aspired to tell stories through the art of winemaking and we hope to continue providing the finest and the most prominent home-grown range of wines to our customers,” said Gaurav Sekhri, partner and director, Fratelli Wines.
The Fratelli single varietal portfolio of wines consists of 10 different distinct variants -- Merlot, Sangiovese, Cabernet Sauvignon, Cabernet Franc-Shiraz, Shiraz, Chardonnay, Sangiovese Bianco, Sauvignon Blanc, Chennin Blanc and Shiraz Rosé.
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