Fairmont Hotels & Resorts unveils new global brand campaign
Experience The Grandest of Feelings, brand campaign aims to inspire collective curiosity that drives guests on a journey in search of new surroundings
Fairmont Hotels & Resorts has launched its new global brand campaign, Experience The Grandest of Feelings, that pays tribute to the tangible echoes of the luxury brand’s historic origins while imparting a refreshed vision and stirring images of adventures yet to come.
Directed by Nathalie Canguilhem, the campaign showcases five iconic locations: Montreux, Switzerland / Fairmont Le Montreux Palace; New York City / The Plaza, A Fairmont Managed Hotel; Alberta, Canada / Fairmont Banff Springs; British Columbia, Canada / Fairmont Hotel Vancouver; and the breathtaking landscapes of South Africa.
Academy Award-winning actress and UNICEF Goodwill Ambassador Susan Sarandon star in the role of global brand ambassador. She opens and closes the campaign, serving as a guide through the entire transformative journey.
“Travel is truly one of the most unique unifiers and equalisers. The how, why, and where we travel is unimportant: the transcendent act of travelling - no matter how far - opens up the mind to diversity and inclusion that boldly drives society forward. Experience The Grandest of Feelings celebrates just that and captures the essence of all things Fairmont no matter the destination - city centre, island retreat, and everything in between. The overriding sensation is being in a place that has meaning and feeling,” said Mansi Vagt, Vice President, Fairmont Hotels & Resorts.
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