FabHotels Introduces ‘Refer-and-Earn’ Program
Designed for the loyal consumers to invite their friends and family to stay at FabHotels through a shareable referral link, it rewards consumers with Fab credits worth ₹500 for every referred friend who completes a stay at FabHotels.
FABHOTELS LAUNCHED its ‘Refer-and-Earn’ program. Designed for the loyal consumers to invite their friends and family to stay at FabHotels through a shareable referral link, it rewards consumers with Fab credits worth ₹500 for every referred friend who completes a stay at FabHotels. The referred friend also gets ₹700 credits on sign up and can make a booking using these credits across 400 properties in 40+ cities in India.
Speaking about the Refer-and-Earn program, Mohit Gupta, CMO at FabHotels said, “Introducing a referral program is our attempt at increasing and reinforcing trust that our guests have in us. We have noticed that one out of every five people staying at FabHotels are referred by their friends or family. This word of mouth has created a ‘network effect’ and we’re further fostering it via this Refer-and-Earn program by rewarding our loyal customers, while getting their friends and family to experience our services, through this credible, social, repeatable method.”
According to a recent study by Nielsen, 92 percent of consumers trust recommendations from friends and family above all other forms of advertising. Reviews and rating from friends and family contribute to being one of the most important factors in influencing a booking decision, and the most authentic source of reviews. This insight was instrumental in building the referral program by FabHotels to provide more value to both new and loyal guests.
FabHotels with its Refer-and-Earn program lets one refer by following the steps as given below -
Consumers can invite their friends through social media channels (WhatsApp, Facebook Messenger, Twitter, and Email) by generating their unique and shareable referral link.
Referred Consumer: As the friend signs up using the link, 700 Fab credits (equivalent to ₹700) will be added to the referred account which can be used to book their first stay.
Referring Consumer: Once the referred friend completes his/her first stay at FabHotels, they will get 500 Fab credits (equivalent to ₹500).
Fab credits earned through the referral program are valid for 3 months from the date of credit.
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