Dubai tourism appreciates continued support of global hospitality partners

Meeting with GMs of Marriott International, Issam Kazim, CEO of Dubai Tourism highlights the pivotal role played by a global hotel chain in showcasing Dubai as a must-visit destination

As Dubai continues to strengthen its strategic partnerships in domestic and international markets in the post-pandemic period, the Department of Tourism and Commerce Marketing (Dubai Tourism) has emphasised the critical role played by global hospitality partners in accelerating the city's tourism recovery.

Issam Kazim, CEO of Dubai Tourism, referred to Marriott's critical support in promoting the city as a safe must-visit destination during a meeting with General Managers of Marriott International hotels in Dubai, further instilling confidence among global travellers. Kazim recapped the efforts made by stakeholders and partners, such as Marriott International, to help bring about industry stabilisation during the meeting, and also shared a positive industry outlook highlighted by steady growth in international visitation and high occupancy levels in the first seven months of 2021. He highlighted the fact that Dubai was ranked second globally ahead of London and Paris in terms of hotel occupancy with hotels enjoying 61% average occupancy levels from January - July 2021.

“The growing industry momentum is the result of a robust strategy that was developed to manage the pandemic under the visionary leadership and guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai. We are also heartened by the commitment of our stakeholders and partners like Marriott International to stay the course and convey to the world that Dubai remains open and safe for global travellers. We are proud of the enormous contribution hotels have made with their own strategies and initiatives in the true spirit of collaboration during these extraordinary circumstances, and we are also grateful to their support in ensuring that the industry enjoys continued success,” said Issam Kazim, CEO, Dubai Tourism.

Kazim also emphasised the importance of maximising all efforts to attract more international visitors, particularly in light of Expo 2020 Dubai and the UAE Golden Jubilee celebrations. With the hospitality industry employing a local and expatriate workforce that provides unrivalled service excellence, Dubai Tourism emphasised the importance of hotels using the Dubai Way online platform developed by the Dubai College of Tourism to ensure that hotel staff impart standardised information and instructions and provide exceptional guest relations.

“Under the guidance of its visionary and inspiring Leaders and the efforts of Dubai Tourism, Dubai has done a remarkable job in building the confidence of travellers and continues to be one of the most sought-after destinations in the world. The demand trends in Dubai have been positive and we’ve seen our hotels in this market perform particularly well over the past year. We know that all signs show there is a huge pent-up demand for travel and we believe Dubai will continue to be a top destination for tourism, especially with the upcoming Expo 2020. We are honoured to be a part of the growth of this amazing destination and remain committed to supporting the efforts of Dubai Tourism,” said Sandeep Walia, Chief Operating Officer – Middle East, Marriott International.

Dubai was one of the first cities in the world to reopen its markets and businesses, and it remains so today. This was accomplished by taking a cautious and staggered approach to reopening sectors while adhering to globally benchmarked health and safety protocols. The UAE also has one of the highest per capita vaccination rates in the world.

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