Digital Experience is the Deal Breaker for Millennial Travelers of India: Travelport Research
Survey of 23,000 people around the world, including 2,000 in India concluded that digital solutions increasingly influence decision making and travel management. Travelers want value for money, more control and transparency for personalization
THE RECENT Global Digital Traveller Research 2019 by Travelport highlighted that millennials in India seek a premium digital experience across all aspects of travel. In a research which surveyed 23,000 people from 20 countries; including 2000 from India underlined that travellers in India want and expect travel providers to help them personalize their experience seamlessly.
It revealed that Indian millennial travellers were one of the world’s most likely (84%, above the global average of 71%) to consider it important that an airline offers a good digital experience – for instance, offering online check-in and gate information. Similarly, Indian millennials were the world’s most likely to consider the digital experience when booking hotels (e.g. having a room key on their smartphones) – 82% in India considered it important, well above the global average of 58%.
Commenting on the findings of the research, Sandeep Dwivedi, Chief Operating Officer, InterGlobe Technology Quotient, said: “The findings of the research clearly establishes that Indian millennials have a strong penchant for a superior digital experience while planning their travel. The travel ecosystem in India is headed towards a digital-first future and we, working with Travelport, are committed to innovate and develop solutions that can help the industry cater to the expectations of the modern traveller.”
The study also finds that Indian users are looking for a value for money deal – only 5% of them reported always going for the cheapest price (global average of 18%). To get the best deals, they will analyze travel review sites like TripAdvisor (60% in India vs 42% globally) and price comparison sites such as Kayak.com (50% in India vs 38% globally). 93% of Indian travellers also look forward to getting insights from booking sites to discover new destinations.
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