Ctrip Signs MoU with AccorHotels Focusing Chinese Travellers
The partnership will allow Ctrip’s over 300 million registered users to access and enjoy personalized experiences from AccorHotels’ global brands portfolio, ranging from internationally acclaimed luxury, mid-scale and private homes in over 100 countries of the world.
CTRIP.COM INTERNATIONAL, Ltd., (Ctrip) provider of accommodation reservation, transportation ticketing, package tour and corporate travel management and other travel-related services in China, has announced the signing of a partnership with AccorHotels. The partnership will allow Ctrip’s over 300 million registered users to access and enjoy personalized experiences from AccorHotels’ global brands portfolio, ranging from internationally acclaimed luxury, mid-scale and private homes in over 100 countries of the world.
According to a Ctrip.com release, the partnership will focus on four strategic pillars, including highlighting AccorHotels accredited hotels more prominently on Ctrip platform, building a flagship store for AccorHotels, joint development of loyalty programs and cooperation on IT.
The MoU signed by Sebastien Bazin, Chairman & CEO, AccorHotels and Jane Sun, CEO, Ctrip, is seen as a milestone for both companies to embark on a deeper cooperation to enhance the growing Chinese travellers’ journey globally.
“We are very excited to be deepening our partnership with AccorHotels. With the ever-growing number of outbound Chinese travellers, we are always looking for ways to provide better services for our customers and with the deepened AccorHotels relationship, we are able to offer magnified experiences and property choices,” said Jane Sun after signing the MoU. “With the diverse range of hotels offered by AccorHotels, Ctrip customers will have access to a vast majority of its hotels globally.”
“We are pleased to take the partnership with Ctrip to the next level and proud to be a privileged hospitality partner of Ctrip, ” said Bazin “Our role is to provide hospitality expertise to all segments of the market. We want to offer Chinese guests our know-how and service skills in order to become their preferred hospitality group. AccorHotels will also launch its own program to train and certify at least 250 hotels by 2020 on Chinese Optimum Standards. These properties will be trained to answer major Chinese guests’ expectations, aligned with our strong ambition on this market.”
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