Chef Ranveer Brar join hands with Asahi Kasei as Indian brand ambassador

To assist every Indian family plagued by perils of fast-paced life and help them pursue healthier lifestyle

Asahi Kasei, Japan’s wrap and silicone-coated foil and sheet brand, has designated Chef Ranveer Brar as its brand ambassador for India. By joining hands, Asahi Kasei and Chef Brar seek to assist every Indian family plagued by the perils of fast-paced life to pursue a healthier lifestyle by empowering them with innovative kitchen solutions such as a premium wrap, zipper bag, no to low oil frying-pan foil and cooking sheet.

Asahi Kasei has always propagated that the opening gambit to a healthy regime lies in our very own kitchen, and Brar strongly supports and endorses this creed. The brand’s partnership with Chef Brar aims to communicate the benefits of a nutritious, fresh and balanced meal that even those struggling to make time in their schedules can conveniently prepare and preserve via the ease provided by Asahi Kasei kitchen products.

“I am thrilled to associate with Asahi Kasei that has revolutionised the kitchen with their multi-utility products. I believe a wholesome meal is the first step towards a healthy lifestyle which is what the brand aims to promote with its innovative kitchen accessories that save time and minimise cooking and storing hassles. By partnering with the brand whose core vision aligns with my belief in using best-in-class products to retain the freshness and nutritional value of food, I intend to help reimagine the kitchen space. We also aim to rebuild the mindset of consumers because a majority of the audience knows only of conventional uses of foils and premium wraps when really, there is so much more to it,” said Chef Brar.

“We are pleased to welcome Chef Ranveer Brar as a brand ambassador for our range of products in India. His advocacy of nutritious, fulfilling meals for a healthy lifestyle aligns with our values of delivering daily nutrition without having to waste too much time, making the everyday lives of our consumers simple. We at Asahi Kasei are always striving to provide kitchen accessories that are convenient to use and save time as we understand that various instances such as a hectic work schedule can make one turn to an unhealthy lifestyle,” said Luve Oberoi, Senior Marketing Manager, Asahi Kasei.

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