Chai Point Unveils Loyalty Program with Cashback-Driven and Product-Centric Incentives

Following the launch of the loyalty program, according to a statement by the company, now customers can earn points for every rupee spent as they order their beverage whether in the store or through online delivery and can redeem points for complimentary drinks.

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CHAI POINT, India’s leading Chai brand has announced the launch of Chai Point Rewards, a loyalty program for its customers. The company has launched its new loyalty model approach from cashback-driven to product-centric incentives.

Following the launch of the loyalty program, according to a statement by the company, now customers can earn points for every rupee spent as they order their beverage whether in the store or through online delivery and can redeem points for complimentary drinks.

Speaking about the development, Amuleek Singh Bijral, Co-founder & CEO, Chai Point, said, “With our product-focused program, we want to reward the loyalty of our customers and take the program a step further by bringing all of our channels into its scope. This program is bound to evolve in stages and we believe in the near future, we would stand out to be recognised for our endeavours.”

The statement further read that the program is based on the logic of earning ‘Tea Leaves’ (reward points) with every transaction a consumer makes. On every INR10 spent, one Tea Leaf can be earned in the customer’s account. On collecting 30 Tea Leaves, the customer gets a Free chai (hot/iced). The Tea Leaves can be collected and spent at Chai Point stores, website, and app. Additionally, if a customer reloads their Chai Point wallet, they receive an instant cashback of 3% into their wallet. This model has been created to promote cashless transactions and gain customer loyalty.

Chai Point founded in 2010 by Bijral and Professor Tarun Khanna of Harvard Business School is an omnichannel Company with stores, delivery and IoT based dispenser platform called boxC.in as its operating channels. Chai Point is 115+ stores and growing and has deployed more than 2000 smart dispensers.


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