Cambria Hotels introduces new prototypes to accelerate growth

To provide developers the flexibility to build Cambria hotels at a reduced cost

Cambria Hotels by Choice Hotels International, Inc has introduced a new hotel prototype option to accelerate its growth at destinations where guests want to stay and developers want to invest. Designed specifically for the secondary and leisure markets, the prototype option will provide developers the flexibility to build Cambria hotels at a reduced cost.

“Cambria Hotels is a strategic, long-term priority for Choice Hotels as is lowering the total cost of ownership for our franchisees across our portfolio. With this focus at the forefront, we created a new prototype option that provides developers with more ways to build a Cambria hotel, which we expect will allow us to rapidly advance our upscale brand growth. Cambria has always offered flexibility for owners, and this new prototype with custom design options offers developers the right-sized Cambria for the right market to help maximise their investment while also preserving the core upscale brand hallmarks guests love,” said Patrick Pacious, President and Chief Executive Officer, Choice Hotels.

“Since the beginning of 2020, we've increased the Cambria portfolio by 16 per cent as we brought the brand to more urban markets. The brand has now entered eight of the top 10 markets and 36 of the top 50 in the United States. As we continue to focus on operational efficiencies and increasing owner profitability, we have identified a significant growth opportunity in secondary and leisure markets which will bring Cambria's defining brand hallmarks to a wider customer base in new markets coast to coast. This new prototype option will help accelerate expansion into these areas where our design-forward experience and upscale service will be best-in-market, translating to increased performance for owners,” said Janis Cannon, Senior Vice-president, Upscale Brands, Choice Hotels.

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Cambria Hotels Choice Hotels International Inc.


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