More than 15 lakh people directly and 20 lakh people indirectly work in the tourism sector of the state. Tourism is the highest income-earning sector with more than INR 45,000 crore revenue and contributing around 12 per cent to the state GDP in 2019.

The Confederation of Kerala Tourism Industry (CKTI) approaches the state government for the immediate reopening of the tourism sector in the state. The tourism sector in the state has been completely shut down since the union government’s decision to impose nationwide lockdown and also due to the travel restrictions imposed worldwide due to Covid19 pandemic.

CKTI has submitted a memorandum to Chief Minister Pinarayi Vijayan and Tourism Minister Kadakampally Surendran in this regard.

More than 15 lakh people directly and 20 lakh people indirectly work in the tourism sector of the state and tourism is the highest-earning industrial service sector in the state. Tourism is the highest income-earning sector with more than INR 45,000 crore revenue and contributing around 12 per cent to the state GDP in 2019. Excluding expatriate investment, it is one of the most lucrative foreign exchange earning sectors in the country and more than 20,000 local investors and entrepreneurs are working in this sector with the support of bank loans and other financial institutions.

The CKTI said, “Central and state governments should be prepared to take wartime measures to rescue the sector from the more damaging situation and intervene to restart the regular business with adequate safety and health control measure for the return of the tourism sector and lives of lakhs of people is, directly and indirectly, working travel, tourism and hospitality sector.”

“At a time when the tourism industry is on the verge of literally collapsing as one of the state's highest income earning industrial sectors and excluding NRI investment, the country is literally on the verge of collapse,” said EM Najeeb, President, CKTI/

Based on unlock 4 declared by the Central government recently, the neighbouring states of Karnataka, Tamil Nadu, Goa, and Maharashtra, etc., have opened the tourism sector with and without COVID protocols, he added.

Najeeb pointed out that, the positive response from Kerala government with financial packages and reopening of bars to support and restart tourism businesses are a welcome sign, and stakeholders are confident of a strong comeback of tourism in the state by December end. Our CM on his last day press briefing, reiterated the need to 'Live with Covid', as people all over the world start following safety precautions and protocols.

Unlike other states in India, the Government of Kerala's Chief Minister's Tourism Consolation Fund, a financial package of INR 455 crore, has done a great deal to retain entrepreneurs and workers working in the sector, said Sajeev Kurup, General Secretary of CKTI. But there are more than 4,000 hotels, resorts, more than 1,000 houseboats, more than 100 Ayurvedic centres, and over 1,000 tour operators, and homes closed in the tourist destinations of the state.

At the national level, several states, including Rajasthan, Goa, and Karnataka, have been open to the tourism industry since September 1, with no quarantine conditions or travel bans, in compliance with COVID 19 control and defence regulations. But the existing 14-day compulsory quarantine in Kerala, a requirement for travellers arriving in the state is a major setback in the region.

Currently, the state government has given permission to open hotels in the state from June 9, subject to the COVID 19 Prevention Control Rules, but it will only benefit visitors who come for 7-day business purposes. Due to this, very few hotels in major cities are open in Kerala now, however, most of the hotels, resorts, and houseboats in Kerala are run exclusively for leisure tourists. The unfortunate situation is that none of these can work because of the current restrictions. If this situation continues, the tourism industry, which earned about INR 45,000 crore for the state exchequer last year, will have to close down permanently, said Najeeb and Sajeev Kurup in a press statement.

According to the CKTI proposal, the Hospitality, Ayurveda and Wellness sector in Kerala are ready to adhere to state government protocols and directions including regular COVID-19 testing and confirming a negative result before clients utilize the facilities and to start business slowly. “We propose to follow Travellers and Clients to arrive with an RT- PCR test recent (48 hours) or following dual testing Rapid Antigen and RT- PCR test so as to obviate the need for 14 day quarantine. Without government directives in favour as above, we cannot start taking clients/ guests.  It should be a policy decision by the government by involving health and tourism departments in issuing directives to open the tourism sector by adhering to SOPs,” CKTI in a statement.

CKTI with the support of its 35 industry association members has collected the feedback of the industry and the survey findings are alarming and pointed to a death knell of the sector. Najeeb added that if the crisis continues, the vast majority of enterprises in the region will face serious repercussions in the near future. The urgent intervention of the state government was needed because the finding which has collated from the across tourism segment is a sure sign of the future of the sector in the state.