The company is strategically ramping up in regions with a large Indian diaspora

Fuelled by recent investments from brand ambassadors Anushka Sharma and Virat Kohli, Indian food tech startup Blue Tribe has selected Singapore as the launch pad for its expansion into Southeast Asia. Having already established a strong foothold in the lucrative Indian market - with key food partners like Nature’s Basket, Benzers, Foodhall, and Society Stores - Blue Tribe is now leveraging its deep knowledge of South Asian palate preferences to carve out a new niche in the global plant-based meat sector. 

As the first Indian alternative protein startup to pursue this bold international expansion plan, Blue Tribe’s decision is also the latest sign that Singapore has become a magnet for plant-based companies seeking a cosmopolitan staging ground and gateway into other Asian markets. 

To appeal to The Lion City’s sizeable Indian population, Blue Tribe is rolling out its signature line of products, including plant-based chicken sausage, chicken nuggets, chicken keema, and mutton keema. These innovative dishes are now available at supermarkets and stores across the city-state.

Sandeep Singh, co-founder, Blue Tribe, says, “After gaining massive traction among our dedicated Indian clientele, Blue Tribe is thrilled to build on that success by bringing our unique, planet-friendly foods to Singapore, where demand for plant-based meat is surging. Food and culture are inextricably linked, so by identifying a clear market gap and offering flavorful dishes that are distinctly different from anything else currently available, we see an immense opportunity for growth.”

Headquartered in Mumbai, Blue Tribe’s products are similar in taste, texture, mouthfeel, and cooking methods to traditional meat products. All Blue Tribe products feature naturally extracted protein, nutrients, and vitamins, including Vitamin B12, but with a fraction of the environmental footprint of conventional meat and no cholesterol. The company functions on DTC and HORECA business models and has already achieved significant market success among non-vegetarian consumers in Tier I and Tier II cities across India, including Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, and Hyderabad.