To recognise the importance of transforming tourism for people, for the planet and prosperity

Tourism has united around a common Call to Action, outlining a shared vision for the sustainable and inclusive future of the sector. On the second day of the Future of Tourism World Summit in Barcelona  (October 26-27), UNWTO was joined by fellow UN agencies, government ministers, and public & private sector leaders, in agreeing to seize the opportunity to restart and recover better from the impacts of the pandemic. The Call to Action brings together the solutions and plans put forward during the two-day summit, recognising the importance of transforming tourism for people, for the planet and prosperity.

“Clear leadership is needed to secure the financing necessary to build a more sustainable future. The Barcelona Call to Action signals our sector’s readiness to lead the way, face up to and overcome challenges and build better tourism for all,” said Zurab Pololikashvili, Secretary-General, UNWTO.

The ten-point Call to Action includes a commitment to more fully integrating tourism into national and local action plans, ensuring the sector is engaged in issues such as housing, the use of public space and the use of infrastructure. It also highlights the need to ensure the sector’s restart and future growth adhere to the principles of the UNWTO Global Code of Ethics for tourism and are aligned with the ambitions of the Sustainable Development Goals (SDGs).